Senior Marketing Data & Insights Analyst

Lenovo; North Carolina; On-site; USD 110,000 - 140,000; Full time

Job summary

Lenovo is seeking a Business and Data Analyst to join the Global Media, Reporting Analytics Center of Excellence (COE) and help accelerate a transformation into a performance- and data-driven Marketing organization.

As a bridge between business needs and data engineers, you will translate questions into analytics requirements, develop dashboards, and drive improvements in marketing investment, campaign performance, and business outcomes across a global organization.

Qualifications

• Bachelor’s degree or equivalent experience in Business, Marketing, Data/Analytics, Information Systems, Computer Science, or a related field; Master’s degree a plus
• 6+ years of experience in business analysis, marketing analytics, business intelligence, reporting, data analysis, or data-driven solution delivery within a complex organization
• Strong experience in business analysis, ideally within marketing analytics, business intelligence, reporting, data, or other technology-enabled environments
• Demonstrated experience supporting or leading the end-to-end delivery of BI, reporting, analytics, or data solutions, from requirements discovery through implementation, validation, and adoption
• Ability to understand complex or ambiguous business needs and translate them into clear, structured, and actionable requirements for technical delivery teams
• Strong knowledge of BI development and the analytics solution lifecycle, with the technical fluency to work effectively with data engineers, dashboard developers, visualization specialists, automation, and AI teams

Responsibilities

• Lead the business analysis across the end-to-end delivery lifecycle for marketing reporting and analytics solutions, from requirements discovery to continuous improvement
• Translate business objectives and questions into clear requirements for data, reporting, and technical delivery
• Define and document KPIs, data requirements, and acceptance criteria addressing underlying business needs
• Bridge business stakeholders and data engineers, BI developers, and AI teams for successful end-to-end delivery
• Contribute to solution design, validation, and troubleshooting to ensure scalable dashboards
• Coordinate business validation and UAT to ensure trusted information for decision making
• Drive alignment across Marketing and Sales for consistent performance measurement and reporting
• Drive adoption through training, communities of practice, and self-service capabilities

Skills

Marketing analytics

BI development

Stakeholder management

Data storytelling

Communication skills

Analytical thinking

Education

Bachelor’s degree or equivalent

Master’s degree a plus

Tools

SQL/MySQL

Power BI

Domo

Python

Job description

Lenovo is seeking a Business and Data Analyst to join the Global Media, Reporting Analytics Center of Excellence (COE) and help accelerate a transformation into a performance- and data-driven Marketing organization.

As a bridge between business needs and data engineers, you will translate questions into analytics requirements, develop dashboards, and drive improvements in marketing investment, campaign performance, and business outcomes across a global organization.