Senior Retail Enablement & Channel Growth Lead

Acosta Group; Lewisville (TX); On-site; USD 75,000 - 90,000; Full time

Job summary

Premium Retail Services, a part of Acosta Group, seeks a Manager of Sales Enablement to drive Lenovo’s retail success by developing and executing sales and marketing initiatives. You will create and optimize retail marketing toolkits and channel programs, empowering internal teams and external partners in the retail sector.

Collaborate with senior leaders to align training initiatives with client strategies, manage Activate and 360 training metrics, and deliver data-informed insights for field

Qualifications

• Bachelor’s degree in marketing, Business, Sales, or a related field.
• 5+ years of experience in sales enablement, retail marketing, channel marketing, or a related role.
• Strong understanding of retail and consumer electronics market dynamics.
• Proven experience developing marketing toolkits, sales enablement resources, and channel marketing strategies.
• Ability to analyze market trends, sales data, and performance metrics to inform strategy.
• Excellent collaboration and communication skills to work effectively with internal teams and external partners.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Experience executing channel marketing programs and co-marketing initiatives with retail partners is a plus.
• Proficiency in Microsoft Office Suite, Rise 360, and familiarity with marketing analytics tools.

Responsibilities

• Develop and execute the regular production cadence of localized retail marketing toolkits for key sales periods, including Back-to-School and Holiday seasons.
• Develop and execute marketing frameworks and programs in collaboration with channel teams to effectively position Lenovo products in competitive retail environments.
• Identify data-informed short-term and long-term marketing tactics, evaluate trade-offs, and prioritize initiatives to build deep collaboration and trust with customers, partners, and field teams.

Skills

Sales enablement

Retail marketing

Channel marketing

Data analysis

Project management

Collaboration

Education

Bachelor's degree in marketing or related field

Tools

Rise 360

Microsoft Office

Job description

Premium Retail Services, a part of Acosta Group, seeks a Manager of Sales Enablement to drive Lenovo’s retail success by developing and executing sales and marketing initiatives. You will create and optimize retail marketing toolkits and channel programs, empowering internal teams and external partners in the retail sector.

Collaborate with senior leaders to align training initiatives with client strategies, manage Activate and 360 training metrics, and deliver data-informed insights for field