Retail Media Ops Manager III

H-E-B; San Antonio (TX); On-site; USD 110,000 - 150,000; Full time

Job summary

H-E-B is seeking an experienced Retail Media Ops Manager III to oversee cross-platform campaign activations for complex suppliers and agencies. The role emphasizes compliance, execution, and optimization toward defined goals, with a focus on campaign management and support of account relationships.

Responsibilities include setting up campaigns, tagging, audience activation, QA, and close collaboration with Sales and Media Planning teams to drive performance and ensure exceptional service.

Qualifications

• 7+ years in ad operations, ad trading, or media planning.
• Experience with ad serving platforms and programmatic DSPs.

Responsibilities

• Sets up and traffics cross-platform media campaigns for complex accounts.
• Implements tagging to capture media metrics (first/third party).
• Develops audience targeting and optimization strategies.
• QA to ensure brand safety and viewability compliance.
• Monitors delivery and performance; provides optimization recommendations.
• Collaborates with Sales, Account Management, and Media Planning teams.

Skills

Analytical skills

Project management

Verbal/written communication

Interpersonal skills

Data interpretation

Cross-functional collaboration

Prioritization & deadline management

Attention to detail

Education

Related degree or comparable training/experience

Tools

Google Ad Manager

CitrusAd

PromoteIQ

Criteo

DV360

The Trade Desk

MediaMath

Amazon DSP

Job description

Responsibilities

Job Summary: As a Retail Media Ops Mgr III, you'll oversee activation of cross-platform campaigns for some of our more complex suppliers and agencies, ensuring compliance, seamless execution, and optimization toward goals and objectives. You'll play an essential role in campaign management and support of account relationships.

Key Responsibilities & Essential Functions:

Management / Administration:

• Sets up / traffics cross-platform media campaigns for more complex accounts; leverages various systems and platforms
• Compiles / implements tagging to capture media metrics (first- / third-party)
• Assists in development / activation of audience segments for targeting setup
• Conducts comprehensive QA to ensure compliance vs. internal and external guidelines (e.g., brand safety, viewability)
• Monitors delivery and performance closely throughout duration of campaigns
• Develops / implements comprehensive optimization strategies focused on internal and external campaign goals and objectives
• Captures screenshots; compiles proof of performance
• Stays current on trends and competition; helps develop competitive analysis as needed
• Collaborates on / may lead select strategic projects; assists with GTM rollouts and new ad product testing
• Works closely with crew counterparts across Sales, Account Management, and Media Planning to support campaign goals; provides exceptional service

The responsibilities and essential functions outlined above describe the general nature and level of work assigned to this position. This is not an exhaustive list of all duties, responsibilities, and skills required. Duties and responsibilities may be modified at any time based on business needs. Employees may be required to perform other job-related tasks as requested by their supervisor, subject to reasonable accommodations.

Qualifications & Key Requirements:

Work Experience:

• 7+ years of experience in ad operations, ad trading, ad technology, campaign management, or media planning
• Experience in ad serving platforms (e.g., Google Ad Manager, CitrusAd, PromoteIQ, Criteo)
• Experience working in demand-side platforms (e.g., DV360, The Trade Desk, MediaMath, Amazon DSP) (preferred)

Knowledge/Skills/Abilities:

• Advanced knowledge of legal agreements, ad-related terminology across all media, and eComm- / digital marketing-related concepts / systems
• Advanced analytical skills
• Advanced project management skills
• Advanced verbal / written communication and presentation skills
• Strong interpersonal skills
• Ability to interpret data to guide on strategies
• Ability to nurture collaborative relationships
• Ability to work / resolve issues cross-functionally
• Ability to manage multiple priorities and concurrent deadlines; attention to detail

Education:

• A related degree or comparable formal training, certification, or work experience

Licenses/Certifications:

Physical Demands & Working Conditions:

• Function in a fast-paced, retail, office environment
• Travel by car or plane with overnight stays
• Work extended hours; sit for extended periods

The work environment characteristics described here are representative of those a Partner encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.