Retail Media Analytics Lead — Enterprise Measurement

Bayer

Whippany (NJ)

On-site

USD 144,400 - 216,600

Full time

14 days+

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Benefits offered by this job

Health care

Retirement benefits

Paid time off

Job summary

Bayer in New Jersey, Whippany, seeks a Sr Mgr, Retail Media Analytics to lead enterprise-scale retail analytics and measurement initiatives. You will drive frameworks, reporting, and data governance, partnering across marketing, insights, and eCommerce to align RMN KPIs with broader enterprise outcomes.

The role emphasizes building scalable capabilities, influencing senior stakeholders, and advancing RMN data partnerships.

Qualifications

Bachelor's degree preferred; advanced degree in Analytics, Economics, Marketing, Business, or related field preferred.
Demonstrated expertise across Retail Media Networks and commerce platforms (e.g., Amazon Ads, Walmart Connect, retail search, DSP environments).
Deep platform expertise with Amazon Marketing Cloud, Scintilla, or Vendor Central.
Familiarity with ecommerce analytics tools such as Intentwise or Helium 10.
Strong understanding of MTA/MMM/ROI frameworks and incrementality measurement.
Proven experience building or governing analytics dashboards and scalable reporting solutions (e.g., Tableau).

Responsibilities

Lead transformation of Retail Media Measurement frameworks and reporting, building a scalable enterprise-grade foundation across priority retailers.
Shape and operationalize measurement approach aligned to MTA/MMM methodologies with KPI alignment to National Media and UMM.
Create and maintain a measurement roadmap across Retail Media Networks with methodology definitions and status tracking.
Partner with data engineering/analytics to enable daily ingestion of retail media data into the data lake, ensuring quality and scalability.
Develop multi-tiered reporting solutions for foundational, advanced analytics, and self-service dashboards.
Set and govern data standards, QA processes, and metric definitions for consistency across retailers and environments.
Integrate retail metrics into broader enterprise insights with CBTs and cross-functional analytics teams.
Define the retail measurement operating model, aligning reporting systems to support use cases while maintaining a single source of truth.
Collaborate with RMN platforms (e.g., Amazon Marketing Cloud) and measurement partners to expand data access and innovation.
Support test-and-learn initiatives, including AI-enabled RMN tools and emerging measurement solutions.