Global Flagship Retail Marketing Lead

New Balance; Boston (MA); Hybrid; USD 122,100 - 192,900; Full time

Benefits offered by this job

Medical insurance options

Dental & Vision Insurance

Life insurance & 401K

Job summary

New Balance in Boston, MA is seeking a Global Flagship Retail Marketing Manager to plan and execute marketing strategies for flagship retail stores, driving brand affinity and sales. Collaboration with global/regional teams and external agencies will shape store openings, seasonal refreshes and athlete activations.

The role partners with VM, Global Marketing and Product Design to craft content and ensure best-in-class execution while integrating flagship needs into the GTM process.

Qualifications

• 5-8 years’ experience in retail marketing, 3+ years retail, visual merchandising field experience.
• Bachelor’s degree in marketing, fashion merchandising or business.
• Experience must include prior project leadership role demonstrating initiative and organizational skills.

Responsibilities

• Development of all retail marketing creative briefs for store openings, seasonal refreshes, brand storytelling and athlete integration.
• Build and maintain strong partnerships with global and regional stakeholders to ensure flagship storytelling reflects best in class execution.
• Work with regional teams to activate events to drive brand affinity.
• Develop processes and marketing tools that will improve execution and drive consistency globally.
• Ensure brand, category, and athlete guidelines/best practices are adhered to across all consumer-facing content and creative executions.
• Inform teams of best-in-class industry trends, innovation and consumer behavior leveraging insights & analytics
• Budget management.

Skills

Retail marketing

Project leadership

Stakeholder collaboration

Time management

Creative skills

Education

Bachelor's degree in marketing or related field

Tools

Keynote

Microsoft Office Suite

Job description

New Balance in Boston, MA is seeking a Global Flagship Retail Marketing Manager to plan and execute marketing strategies for flagship retail stores, driving brand affinity and sales. Collaboration with global/regional teams and external agencies will shape store openings, seasonal refreshes and athlete activations.

The role partners with VM, Global Marketing and Product Design to craft content and ensure best-in-class execution while integrating flagship needs into the GTM process.