Retail Marketing Manager, Global Flagship Stores

New Balance; Boston (MA); Hybrid; USD 122,100 - 192,900; Full time

Benefits offered by this job

Medical insurance options

Dental & Vision Insurance

Life insurance & 401K

Job summary

New Balance in Boston, MA is seeking a Global Flagship Retail Marketing Manager to plan and execute marketing strategies for flagship retail stores, driving brand affinity and sales. Collaboration with global/regional teams and external agencies will shape store openings, seasonal refreshes and athlete activations.

The role partners with VM, Global Marketing and Product Design to craft content and ensure best-in-class execution while integrating flagship needs into the GTM process.

Qualifications

• 5-8 years’ experience in retail marketing, 3+ years retail, visual merchandising field experience.
• Bachelor’s degree in marketing, fashion merchandising or business.
• Experience must include prior project leadership role demonstrating initiative and organizational skills.

Responsibilities

• Development of all retail marketing creative briefs for store openings, seasonal refreshes, brand storytelling and athlete integration.
• Build and maintain strong partnerships with global and regional stakeholders to ensure flagship storytelling reflects best in class execution.
• Work with regional teams to activate events to drive brand affinity.
• Develop processes and marketing tools that will improve execution and drive consistency globally.
• Ensure brand, category, and athlete guidelines/best practices are adhered to across all consumer-facing content and creative executions.
• Inform teams of best-in-class industry trends, innovation and consumer behavior leveraging insights & analytics
• Budget management.

Skills

Retail marketing

Project leadership

Stakeholder collaboration

Time management

Creative skills

Education

Bachelor's degree in marketing or related field

Tools

Keynote

Microsoft Office Suite

Job description

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

JOB MISSION:

The Global Flagship Retail Marketing Manager is responsible for planning and executing marketing strategies specific to the flagship retail stores, that drive brand affinity, sales and engage the target consumer. This role is responsible for development of all retail marketing briefs inclusive of store openings, seasonal refreshes, brand storytelling and athlete activations. This role will work with external and internal creative agency partners to execute the creative brief. They will work with internal cross functional teams (VM, Global Marketing and Product Design) to build the content for all creative briefs to reflect a best-in-class execution for the NB brand. This role will be responsible for working with global visual merchandising, global marketing and the GTM team to integrate flagship content needs into the GTM process.

MAJOR ACCOUNTABILITIES:

• Development of all retail marketing creative briefs for store openings, seasonal refreshes, brand storytelling and athlete integration.
• Build and maintain strong partnerships with global and regional stakeholders to ensure flagship story telling reflects best in class execution.
• Work with regional teams to activate events to drive brand affinity.
• Develop processes and marketing tools that will improve execution and drive consistency globally.
• Ensure brand, category, and athlete guidelines/best practices are adhered to across all consumer-facing content and creative executions.
• Inform teams of best-in-class industry trends, innovation and consumer behavior leveraging insights & analytics
• Budget management

REQUIREMENTS FOR SUCCESS:

• 5-8 years’ experience in retail marketing, 3+ years retail, visual merchandising field experience.
• Bachelor’s degree in marketing, fashion merchandising or business.
• Experience must include prior project leadership role demonstrating initiative and organizational skills in managing multiple assignments with varying degrees of complexity.
• Self-motivated with the ability to work independently and willing to take a hands‑on approach and help the team to drive success.
• Ability to effectively communicate and collaborate with multiple stakeholders.
• Strong time management and organization to prioritize multiple projects at once.
• Strong creative skills.
• Champion of the brand and the consumer always.
• Proficiency in Keynote, Microsoft Office Suite.
• Travel required.

Boston, MA Headquarters - (NB) Only Pay Range: $122,100.00 - $157,500.00 - $192,900.00 Annual (actual base pay varying based upon, but not limited to, relevant experience, time in role, internal equity, geographic location, and more).

Regular Associate Benefits

• New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K.
• We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally.
• You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.

Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.

Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in‑person teamwork and collaboration. Our North American hybrid model encourages rich in‑person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran, or any other protected status.