Retail Branch Leader: Sales, Service & Community

REV Federal Credit Union; United States; On-site; USD 70,000 - 100,000; Full time

Job summary

REV Federal Credit Union is seeking a Retail Branch Manager to lead daily branch operations and deliver an exceptional member experience. You will drive a service-to-sale culture, coach staff, and manage performance with a focus on community engagement and branch profitability.

The role requires strong leadership, knowledge of retail banking, and proven ability to grow sales while maintaining compliance and service excellence.

Qualifications

• Bachelor's degree preferred; equivalent experience may be considered.
• 3–5 years of leadership experience in retail banking, credit unions, or financial services.
• Supervisory experience with coaching, leading, and developing staff.
• Strong knowledge of retail banking operations, compliance, and service excellence.
• Proven ability to drive sales performance and deliver outstanding service.
• Excellent organizational, problem-solving, and decision-making skills.

Responsibilities

• Lead and develop a high-performing team to deliver outstanding member service and achieve sales goals.
• Create an environment focused on accountability, collaboration, and continuous improvement.
• Support staff development through coaching, training, and the REV DNA framework.
• Identify and prepare team members for internal growth and leadership opportunities.
• Oversee all aspects of daily branch operations, ensuring adherence to policies, procedures, and compliance standards.
• Drive profitability by managing expenses, optimizing workflows, and ensuring operational efficiency.
• Monitor and analyze key performance indicators and take action to achieve branch goals.
• Manage staffing levels, scheduling, and resource allocation to meet member and operational needs.
• Deliver an exceptional member experience that reflects REV service standards.
• Foster a sales-forward culture where team members identify and fulfill member needs through REV products and services.
• Train and coach staff to turn service interactions into consultative sales conversations.
• Promote knowledge of financial solutions to enhance member education and trust.
• Represent REV in the local community and build relationships with local businesses and organizations.
• Participate in community events to enhance branch visibility and generate business opportunities.
• Champion the REV brand through community involvement and delivery of value to members.
• Manage the branch to budgets, monitor financial performance, and ensure achievement of sales, lending, and membership goals.
• Ensure compliance with internal controls, risk management policies, and regulatory requirements.
• Lead performance in audits and reviews to maintain operational integrity and minimize risk exposure.

Skills

Leadership

Coaching

Retail banking ops

Compliance

Sales performance

CRM systems

Customer service

Team development

Community engagement

Results oriented

Education

Bachelor's degree in Business/Finance/Marketing or related field

Tools

Core banking systems

CRM platform

Job description

REV Federal Credit Union is seeking a Retail Branch Manager to lead daily branch operations and deliver an exceptional member experience. You will drive a service-to-sale culture, coach staff, and manage performance with a focus on community engagement and branch profitability.

The role requires strong leadership, knowledge of retail banking, and proven ability to grow sales while maintaining compliance and service excellence.