Restaurant Social Media & Digital Marketing Lead

Brassica Ohio; Columbus (OH); Sur place; USD 70 000 - 100 000; Plein temps

Avantages offerts par ce poste

Health insurance

Vision and dental insurance

401k with company match

HSA

Paid vacations + sabbaticals

Complimentary and discounted meals

Short and long-term disability

Paid parental leave

Active lifestyle benefit

Résumé du poste

Brassica Ohio, based in Columbus, seeks an experienced Social Media & Digital Marketing Manager to lead day-to-day execution and growth of our social channels and online presence. You will drive brand awareness, guest growth and engagement across multiple markets with a hands-on approach to content, organic management and paid campaigns.

The role blends creative production with data-driven optimization, multi-market strategy, and collaboration with operators and external partners to deliver

Qualifications

• 3 to 5 years of hands-on experience managing social media and paid digital advertising for consumer-facing brands, including direct experience supporting brand expansion and launching marketing initiatives in new geographic markets.
• Strong working knowledge of Meta Ads Manager and TikTok Ads Manager, including campaign setup, targeting, budgeting, optimization and reporting.
• Proven ability to independently produce compelling social media content, and experience with content creation, editing and social media management tools.
• Strong analytical skills and the ability to translate campaign results into clear insights.
• Excellent writing, organizational and communication skills.
• Sound judgment, initiative and confidence making day-to-day marketing decisions without extensive oversight.
• Experience in restaurants, hospitality, retail or other multi-location consumer businesses is preferred.
• Ability to travel to restaurant locations and events as needed to capture content and support social media initiatives.
• 45+ hours per week (willingness to go above and beyond when necessary); be an exceptional manager of your time. Eager to produce high quality work with a strong sense of urgency.

Responsabilités

• Own and grow Brassica's digital presence across Instagram, TikTok, Facebook, Google, Yelp and emerging platforms, ensuring consistent brand identity and meaningful audience engagement.
• Develop and execute multi-channel content strategies and calendars aligned with brand priorities, creating, shooting, editing and publishing compelling photography, short-form video and written content.
• Independently plan, launch, manage and optimize paid advertising campaigns across Meta, Google and TikTok, including budget management, audience targeting, creative testing and performance optimization.
• Strengthen local search visibility through SEO, AI search optimization and platform management, positioning Brassica prominently in relevant food and restaurant searches across our markets.
• Develop and execute geographically targeted organic and paid campaigns that drive brand awareness, first-time visits, repeat traffic, promotions and hiring.
• Lead digital marketing efforts for new restaurant openings and market launches, including coordinated campaigns, local partnerships and in-person activations.
• Monitor audience conversations, emerging trends and market insights to identify opportunities for engagement, content development and improved performance.
• Establish, track and report meaningful KPIs, using data to refine strategies and connect marketing investments to measurable business objectives.
• Collaborate with internal teams, restaurant operators, content creators and external PR partners to coordinate initiatives and maximize impact across markets.

Connaissances

Social media management

Paid digital advertising

Content creation

Analytical skills

Writing & communication

Outils

Meta Ads Manager

TikTok Ads Manager

SEO basics

Description du poste

Brassica Ohio, based in Columbus, seeks an experienced Social Media & Digital Marketing Manager to lead day-to-day execution and growth of our social channels and online presence. You will drive brand awareness, guest growth and engagement across multiple markets with a hands-on approach to content, organic management and paid campaigns.

The role blends creative production with data-driven optimization, multi-market strategy, and collaboration with operators and external partners to deliver