Social Media Manager, Content

FAT Brands Inc; Athens (GA); Remote; USD 65,000 - 95,000; Full time

Job summary

OHG Brands seeks a Social Media Manager to lead brand storytelling and community engagement for assigned brands. You will blend strategic planning with hands-on execution, planning experiential activations and influencer partnerships to connect with guests.

The role splits time between calendar strategy and overseeing standout moments across platforms. The position is fully remote, with occasional local meetings, restaurant visits, and some travel as required.

Qualifications

• 3–5+ years in marketing, community management, or brand/experiential events (restaurant, hospitality, or franchise experience preferred).
• Comfortable as both strategic partner and hands-on planner.
• Strong writer/communicator with eye for authentic local storytelling.
• Willing and able to attend/oversee events including evenings/weekends.
• Experience with social/community platforms, influencer relations, and basic performance reporting.

Responsibilities

• Provide approvals and collaborate cross-functionally on creative development.
• Serve as the community and guest-experience perspective in brand planning conversations.
• Own the integrated marketing/social calendar for assigned brand(s).
• Conceptualize and manage experiential activations and influencer events to build brand buzz.
• Identify/local partnerships and cultivate relationships with influencers.
• Coordinate event logistics and vendor/agency partners for on-brand execution.
• Drive daily engagement and guest care across community channels.
• Foster and grow local community relationships.
• Monitor organic content and channel performance.
• Source authentic local restaurant stories and guest moments.
• Facilitate on-site content capture.
• Support franchisee-facing marketing initiatives as needed.

Skills

Brand strategy

Community management

Influencer partnerships

Event planning

Content creation

Strong writing

Job description

Description OHG Brands is a leading global franchising company that develops and grows fast casual, quick-service, and casual dining concepts around the world — a portfolio of 11 brands, including Round Table Pizza®, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Great American Cookies, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Native Grill & Wings, Pretzelmaker, and Ponderosa and Bonanza Steakhouses, spanning more than 1,700 units worldwide.

The Social Media Manager is the brand-building voice and community owner for their assigned brand(s). This role blends strategic planning, always-on community management, and creative experience design — developing memorable experiential activations and influencer partnerships that build genuine connections between the brand and its guests. This person will split time between calendar/strategy work and planning or overseeing standout brand moments.

Bring brand expertise and business priorities to strategic and creative discussions

• Provide approvals and collaborate cross-functionally on creative development
• Serve as the community and guest-experience perspective in brand planning conversations
• Own the integrated marketing/social calendar for assigned brand(s)
• Conceptualize and manage experiential activations and influencer events that build brand buzz
• Identify and cultivate relationships with relevant local and regional influencers
• Coordinate event logistics and vendor/agency partners, ensuring on-brand execution
• Drive daily engagement and guest care across community channels
• Foster and grow local community relationships
• Monitor organic content and channel performance
• Source authentic local restaurant stories and guest moments
• Facilitate on-site content capture
• Identify and cultivate local partnership and collaboration opportunities
• Serve as the go-to marketing resource for assigned brand's daily needs
• Support franchisee-facing marketing initiatives as needed

This is a fully remote position, but employee must be available to meet locally for meetings and restaurant visits as well as occasional overnight travel.

3–5+ years in marketing, community management, or brand/experiential events (restaurant, hospitality, or franchise experience strongly preferred)

• Comfortable operating as both a strategic partner and a creative, hands-on planner
• Strong writer/communicator with an eye for authentic, local storytelling
• Willing and able to attend and oversee events (including evenings/weekends as needed)
• Experience with social/community platforms, influencer relations, and basic performance reporting