Social Media Manager

FAT Brands Inc; Tallahassee (FL); Remote; USD 55,000 - 75,000; Full time

Job summary

OHG Brands is seeking a dynamic Social Media Manager to own brand voice and community for its assigned brand(s). The role blends strategic planning, always-on community management, and experiential activation planning, with a focus on authentic local storytelling.

The position splits time between calendar/strategy work and overseeing standout brand moments, collaborating with influencers and internal teams. Remote, with occasional meetings and restaurant visits in Florida/Georgia.

Qualifications

• 3–5+ years in marketing, community management, or brand/experiential events.
• Restaurant, hospitality, or franchise experience preferred.
• Strong writing and storytelling abilities.
• Highly organized with calendar management and multitasking.

Responsibilities

• Own the integrated marketing and social calendar for assigned brand(s).
• Collaborate cross-functionally on creative development and approvals.
• Drive daily engagement and guest care across community channels.
• Identify opportunities to partner with influencers and manage relationships.
• Coordinate experiential activations and events, ensuring on-brand execution.
• Share insights and optimization recommendations with the team.

Skills

Marketing

Community management

Brand/experiential events

Strong writing

Organizational skills

Job description

OHG Brands is a leading global franchising company that develops and grows fast casual, quick-service, and casual dining concepts around the world - a portfolio of 11 brands, including Round Table Pizza®, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazolis, Great American Cookies, Buffalos Cafe & Express, Hurricane Grill & Wings, Native Grill & Wings, Pretzelmaker, and Ponderosa and Bonanza Steakhouses, spanning more than 1,700 units worldwide.

The Social Media Manager is the brand-building voice and community owner for their assigned brand(s). This role blends strategic planning, always-on community management, and creative experience design - developing memorable experiential activations and influencer partnerships that build genuine connections between the brand and its guests. This person will split time between calendar/strategy work and planning or overseeing standout brand moments.

Key Responsibilities

• Bring brand expertise and business priorities to strategic and creative discussions
• Provide approvals and collaborate cross-functionally on creative development
• Serve as the community and guest-experience perspective in brand planning conversations
• Own the integrated marketing/social calendar for assigned brand(s)
• Set promotional priorities and ensure cross-functional alignment across teams
• Conceptualize and manage experiential activations and influencer events that build brand buzz
• Identify and cultivate relationships with relevant local and regional influencers
• Coordinate event logistics and vendor/agency partners, ensuring on-brand execution
• Drive daily engagement and guest care across community channels
• Identify opportunities to surprise and delight fans
• Foster and grow local community relationships
• Monitor organic content and channel performance
• Share business context behind the numbers and partner with the team on optimization recommendations
• Source authentic local restaurant stories and guest moments
• Facilitate on-site content captureIdentify and cultivate local partnership and collaboration opportunities
• Serve as the go-to marketing resource for assigned brand's daily needs
• Support franchisee-facing marketing initiatives as needed

The ideal candidate will reside in FL or GA. This is fully remote position, but employee must be available to meet locally for meetings and restaurant visits as well as occasional overnight travel.

Requirements

• 3-5+ years in marketing, community management, or brand/experiential events (restaurant, hospitality, or franchise experience strongly preferred)
• Comfortable operating as both a strategic partner and a creative, hands-on planner
• Strong writer/communicator with an eye for authentic, local storytelling
• Highly organized - able to own a calendar and juggle multiple concurrent priorities
• Willing and able to attend and oversee events (including evenings/weekends as needed)
• Experience with social/community platforms, influencer relations, and basic performance reporting