Hands-On Social & Digital Marketing Manager

Brassica Ohio; Columbus (OH); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

401k with company match

HSA

Paid vacation

Sabbaticals

Complimentary meals

Discounted meals

Short-term disability

Long-term disability

Paid parental leave

Active lifestyle benefit

Job summary

Brassica Ohio seeks an experienced Social Media & Digital Marketing Manager to lead day-to-day execution and growth of our social channels as Brassica expands into new markets. This hands-on role combines content creation with paid campaigns across Meta, Google, and TikTok to build brand awareness and drive visits.

You will own multi-market content calendars, optimize campaigns, improve local search visibility, and report KPI-driven results.

Qualifications

• 3 to 5 years of hands-on social media and paid digital advertising experience.
• Direct experience supporting brand expansion and entering new geographic markets.
• Proficient in Meta Ads Manager and TikTok Ads Manager including setup, budgeting and optimization.
• Ability to independently produce compelling social content and edit videos.
• Strong analytical skills to translate results into insights.
• Excellent writing, organization, and communication abilities.
• Experience in restaurants, hospitality, multi-location consumer businesses is preferred.
• Willingness to travel to locations/events as needed.
• Ability to work 45+ hours per week with strong time-management.

Responsibilities

• Own and grow Brassica's digital presence across Instagram, TikTok, Facebook, Google, Yelp and emerging platforms.
• Develop and execute multi-channel content strategies and calendars with photography, video and written content.
• Independently plan, launch, manage and optimize paid campaigns across Meta, Google and TikTok.
• Strengthen local search visibility through SEO and platform management across markets.
• Develop geographically targeted organic and paid campaigns to drive awareness and visits.
• Lead digital marketing for new openings and market launches with local partnerships and activations.
• Monitor trends and market insights to identify opportunities for engagement and performance.
• Establish, track and report KPIs, tying marketing investments to business outcomes.
• Collaborate with internal teams, operators, creators and PR partners to maximize impact.

Skills

Social media management

Paid digital advertising

Content creation

Copywriting

Analytics

Leadership

Time management

Communication

Tools

Meta Ads Manager

TikTok Ads Manager

Google Ads

SEO basics

Job description

Brassica Ohio seeks an experienced Social Media & Digital Marketing Manager to lead day-to-day execution and growth of our social channels as Brassica expands into new markets. This hands-on role combines content creation with paid campaigns across Meta, Google, and TikTok to build brand awareness and drive visits.

You will own multi-market content calendars, optimize campaigns, improve local search visibility, and report KPI-driven results.