Social Media & Digital Marketing Manager

Brassica Ohio; Columbus (OH); Presencial; USD 70.000 - 110.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

Vision insurance

Dental insurance

401k with company match

HSA

Paid vacation

Sabbaticals

Complimentary meals

Discounted meals

Short-term disability

Long-term disability

Paid parental leave

Active lifestyle benefit

Descripción de la vacante

Brassica Ohio seeks an experienced Social Media & Digital Marketing Manager to lead day-to-day execution and growth of our social channels as Brassica expands into new markets. This hands-on role combines content creation with paid campaigns across Meta, Google, and TikTok to build brand awareness and drive visits.

You will own multi-market content calendars, optimize campaigns, improve local search visibility, and report KPI-driven results.

Formación

• 3 to 5 years of hands-on social media and paid digital advertising experience.
• Direct experience supporting brand expansion and entering new geographic markets.
• Proficient in Meta Ads Manager and TikTok Ads Manager including setup, budgeting and optimization.
• Ability to independently produce compelling social content and edit videos.
• Strong analytical skills to translate results into insights.
• Excellent writing, organization, and communication abilities.
• Experience in restaurants, hospitality, multi-location consumer businesses is preferred.
• Willingness to travel to locations/events as needed.
• Ability to work 45+ hours per week with strong time-management.

Responsabilidades

• Own and grow Brassica's digital presence across Instagram, TikTok, Facebook, Google, Yelp and emerging platforms.
• Develop and execute multi-channel content strategies and calendars with photography, video and written content.
• Independently plan, launch, manage and optimize paid campaigns across Meta, Google and TikTok.
• Strengthen local search visibility through SEO and platform management across markets.
• Develop geographically targeted organic and paid campaigns to drive awareness and visits.
• Lead digital marketing for new openings and market launches with local partnerships and activations.
• Monitor trends and market insights to identify opportunities for engagement and performance.
• Establish, track and report KPIs, tying marketing investments to business outcomes.
• Collaborate with internal teams, operators, creators and PR partners to maximize impact.

Conocimientos

Social media management

Paid digital advertising

Content creation

Copywriting

Analytics

Leadership

Time management

Communication

Herramientas

Meta Ads Manager

TikTok Ads Manager

Google Ads

SEO basics

Descripción del empleo

Brassica + Northstar Restaurant Group is seeking an experienced Social Media & Digital Marketing Manager to lead the day-to-day execution and growth of our social media channels and online presence. As Brassica expands into new markets, you will play a central role in building brand awareness, reaching new guests and strengthening engagement with our existing communities.

We're seeking a hands-on Social Media & Digital Marketing Manager to own and grow Brassica's digital presence across multiple markets. This role combines creative content production, organic social media management and independently executed paid advertising campaigns to build brand awareness, attract new guests and drive measurable business results. This is an execution-focused position for someone who enjoys doing the work, not simply directing it.

Core Responsibilities at Brassica + Northstar Restaurant Group

• Own and grow Brassica's digital presence across Instagram, TikTok, Facebook, Google, Yelp and emerging platforms, ensuring consistent brand identity and meaningful audience engagement.

• Develop and execute multi-channel content strategies and calendars aligned with brand priorities, creating, shooting, editing and publishing compelling photography, short-form video and written content.

• Independently plan, launch, manage and optimize paid advertising campaigns across Meta, Google and TikTok, including budget management, audience targeting, creative testing and performance optimization.

• Strengthen local search visibility through SEO, AI search optimization and platform management, positioning Brassica prominently in relevant food and restaurant searches across our markets.

• Develop and execute geographically targeted organic and paid campaigns that drive brand awareness, first-time visits, repeat traffic, promotions and hiring.

• Lead digital marketing efforts for new restaurant openings and market launches, including coordinated campaigns, local partnerships and in-person activations.

• Monitor audience conversations, emerging trends and market insights to identify opportunities for engagement, content development and improved performance.

• Establish, track and report meaningful KPIs, using data to refine strategies and connect marketing investments to measurable business objectives.

• Collaborate with internal teams, restaurant operators, content creators and external PR partners to coordinate initiatives and maximize impact across markets.

Qualifications

• 3 to 5 years of hands-on experience managing social media and paid digital advertising for consumer-facing brands, including direct experience supporting brand expansion and launching marketing initiatives in new geographic markets.

• Strong working knowledge of Meta Ads Manager and TikTok Ads Manager, including campaign setup, targeting, budgeting, optimization and reporting.

• Proven ability to independently produce compelling social media content, and experience with content creation, editing and social media management tools.

• Strong analytical skills and the ability to translate campaign results into clear insights.

• Excellent writing, organizational and communication skills.

• Sound judgment, initiative and confidence making day-to-day marketing decisions without extensive oversight.

• Experience in restaurants, hospitality, retail or other multi-location consumer businesses is preferred.

• Ability to travel to restaurant locations and events as needed to capture content and support social media initiatives.

• 45+ hours per week (willingness to go above and beyond when necessary); be an exceptional manager of your time. Eager to produce high quality work with a strong sense of urgency.

Compensation will be commensurate with qualifications and experience. Our comprehensive benefits package includes health, vision and dental insurance, 401k with company match, HSA, paid vacations + sabbaticals, complimentary and discounted meals, short and long-term disability, paid parental leave, and an active lifestyle benefit.