Growth-Driven Social Media & Digital Marketing Manager

Brassica; Ohio; On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health, vision and dental insurance

401k with company match

HSA

Paid vacations + sabbaticals

Complimentary and discounted meals

Short and long-term disability

Paid parental leave

Active lifestyle benefit

Job summary

Brassica + Northstar Restaurant Group is seeking an experienced Social Media & Digital Marketing Manager to lead day-to-day execution and growth of Brassica's social channels and online presence. You will own and grow Brassica's digital presence across multiple markets, combining creative content production with paid campaigns to drive brand awareness, guest visits, and measurable business results.

This execution-focused role requires hands-on work and a passion for reaching new guests through

Qualifications

• 3–5 years hands-on social media and paid digital advertising experience for consumer-facing brands.
• Experience launching marketing initiatives in new geographic markets.
• Strong knowledge of Meta Ads Manager and TikTok Ads Manager.
• Ability to independently produce compelling social media content and manage content creation tools.
• Excellent writing, organizational and communication skills.
• Willingness to travel to restaurant locations and events.
• Experience in hospitality, retail or multi-location consumer businesses is a plus.

Responsibilities

• Own and grow Brassica's digital presence across multiple platforms (Instagram, TikTok, Facebook, Google, Yelp).
• Develop and execute multi-channel content strategies and calendars with photography and video production.
• Plan, launch, manage and optimize paid campaigns across Meta, Google and TikTok with budgets and testing.
• Strengthen local search visibility through SEO and platform optimization.
• Execute geographically targeted organic and paid campaigns to drive awareness and visits.
• Lead digital marketing for new openings and market launches with local partnerships and activations.
• Monitor trends and market insights to identify opportunities for engagement and performance.
• Establish and report KPIs linking marketing investments to business objectives.
• Collaborate with restaurant operators, content creators, and PR partners to maximize impact across markets.

Skills

Social media management

Paid digital advertising

Content creation

Meta Ads Manager

TikTok Ads Manager

SEO

Analytics

Writing

Travel readiness

Tools

Social media management tools

Job description

Brassica + Northstar Restaurant Group is seeking an experienced Social Media & Digital Marketing Manager to lead day-to-day execution and growth of Brassica's social channels and online presence. You will own and grow Brassica's digital presence across multiple markets, combining creative content production with paid campaigns to drive brand awareness, guest visits, and measurable business results.

This execution-focused role requires hands-on work and a passion for reaching new guests through