Social Media Manager

FAT Brands Inc; Lorida (FL); Remote; USD 65,000 - 95,000; Full time

Job summary

OHG Brands is seeking a Social Media Manager to own the brand voice and community experience for its portfolio of brands. The role blends strategic planning with hands-on execution and creative activation planning, splitting time between calendar work and stand-out brand moments.

The ideal candidate will thrive in a remote setting, with strong writing, community management, and influencer relations chops. Some local meetings and occasional travel may be required.

Qualifications

• Experience in marketing, community management, or brand/experiential events within hospitality or franchise settings preferred.
• Strong writing and communication skills with an eye for authentic local storytelling.
• Ability to manage a calendar, plan activations, and coordinate cross-functionally.

Responsibilities

• Lead strategic planning and always-on community management for assigned brand(s).
• Own integrated marketing/social calendar and influencer partnerships.
• Develop experiential activations and on-brand guest experiences.
• Coordinate influencer events and local partnerships to build brand buzz.
• Drive daily engagement and guest care across social channels.
• Collaborate with internal teams to optimize performance and storytelling.

Skills

Marketing strategy

Community management

Brand storytelling

Influencer relations

Event planning

Content creation

Job description

OHG Brands is a leading global franchising company that develops and grows fast casual, quick-service, and casual dining concepts around the world — a portfolio of 11 brands, including Round Table Pizza®, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Great American Cookies, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Native Grill & Wings, Pretzelmaker, and Ponderosa and Bonanza Steakhouses, spanning more than 1,700 units worldwide.

The Social Media Manager is the brand-building voice and community owner for their assigned brand(s). This role blends strategic planning, always-on community management, and creative experience design — developing memorable experiential activations and influencer partnerships that build genuine connections between the brand and its guests. This person will split time between calendar/strategy work and planning or overseeing standout brand moments.

Key Responsibilities

• Bring brand expertise and business priorities to strategic and creative discussions
• Provide approvals and collaborate cross-functionally on creative development
• Serve as the community and guest-experience perspective in brand planning conversations
• Own the integrated marketing/social calendar for assigned brand(s)
• Set promotional priorities and ensure cross-functional alignment across teams
• Conceptualize and manage experiential activations and influencer events that build brand buzz
• Identify and cultivate relationships with relevant local and regional influencers
• Coordinate event logistics and vendor/agency partners, ensuring on-brand execution
• Drive daily engagement and guest care across community channels
• Identify opportunities to surprise and delight fans
• Foster and grow local community relationships
• Monitor organic content and channel performance
• Share business context behind the numbers and partner with the team on optimization recommendations
• Source authentic local restaurant stories and guest moments
• Facilitate on-site content capture
• Identify and cultivate local partnership and collaboration opportunities
• Serve as the go-to marketing resource for assigned brand's daily needs
• Support franchisee-facing marketing initiatives as needed

The ideal candidate will reside in FL or GA. This is a fully remote position, but employee must be available to meet locally for meetings and restaurant visits as well as occasional overnight travel.

Requirements

• 3–5+ years in marketing, community management, or brand/experiential events (restaurant, hospitality, or franchise experience strongly preferred)
• Comfortable operating as both a strategic partner and a creative, hands‑on planner
• Strong writer/communicator with an eye for authentic, local storytelling
• Highly organized — able to own a calendar and juggle multiple concurrent priorities
• Willing and able to attend and oversee events (including evenings/weekends as needed)
• Experience with social/community platforms, influencer relations, and basic performance reporting