Associate Director, Respiratory Marketing (US) – Hybrid

MSD; Pennsylvania; Hybride; USD 142 000 - 224 000; Plein temps

Avantages offerts par ce poste

Annual bonus

Long-term incentive

Medical insurance

Dental insurance

Vision care

401(k) retirement plan

Paid holidays

Résumé du poste

Merck & Co., Inc. in Pennsylvania is seeking an Associate Director, U.S. Respiratory Marketing to lead integrated consumer marketing strategies for patient acquisition of our respiratory product.

You will partner with consumer media, market research, patient support, CRT, and agencies to create patient-centered experiences in the acquisition space. The role drives COPD-focused growth, requires strong cross-functional collaboration, strategic thinking, and knowledge of regulatory guidelines.

Qualifications

• Bachelor’s degree required.
• Minimum of 5 years combined experience in healthcare/pharma marketing or related field.
• 10–20% travel.
• Strong cross-functional collaboration and influencing skills.

Responsabilités

• Lead development and execution of consumer marketing strategies to drive COPD product growth.
• Develop and implement omnichannel engagement plans across TV, digital, search, social, and website.
• Partner with media, analytics, and agency teams to align on DTC campaigns and acquisition programs.
• Ensure all activities comply with laws, regulations, and internal review processes.

Connaissances

Adaptability

Brand Marketing

Consumer Marketing

Digital Marketing

Market Research

Market Segmentation

Omnichannel Marketing

Product Launches

Strategic Planning

Strategic Thinking

Formation

Bachelor's degree

Description du poste

Merck & Co., Inc. in Pennsylvania is seeking an Associate Director, U.S. Respiratory Marketing to lead integrated consumer marketing strategies for patient acquisition of our respiratory product.

You will partner with consumer media, market research, patient support, CRT, and agencies to create patient-centered experiences in the acquisition space. The role drives COPD-focused growth, requires strong cross-functional collaboration, strategic thinking, and knowledge of regulatory guidelines.