Associate Director, Respiratory Marketing – Patient Acquisition

Merck; Philadelphia (Philadelphia County); On-site; USD 142,000 - 224,000; Full time

Job summary

Merck is seeking an Associate Director, U.S. Respiratory Marketing to lead integrated consumer marketing strategies focused on patient acquisition, awareness, and engagement for our respiratory product.

You will collaborate with media, market research, patient support, and agencies to translate insights into actionable plans, develop omni‑channel campaigns, and drive brand growth within regulatory boundaries.

Qualifications

• Bachelor’s degree or equivalent required.
• Minimum 5+ years in healthcare/pharma marketing or related role.
• Willing to travel 10–20% as needed.

Responsibilities

• Lead development and execution of consumer marketing strategies for respiratory products.
• Translate insights from market research into actionable plans.
• Develop audience segmentation and messaging for target patients.
• Oversee omnichannel campaigns across TV, digital, social, and search.
• Collaborate with Content Development Lead on resources and campaigns.
• Guide cross-functional teams and external agencies to ensure on-time, on-budget delivery.

Skills

Adaptability

Agile Principles

Brand Marketing

Creativity

Customer Insights

Financial Analysis

Market Access

Market Research

Pricing Strategies

Product Management

Promotions Management

Sales Support

Stakeholder Influence

Strategic Planning

Strategic Thinking

Education

Bachelor’s degree or equivalent (BA/BS)

Job description

Merck is seeking an Associate Director, U.S. Respiratory Marketing to lead integrated consumer marketing strategies focused on patient acquisition, awareness, and engagement for our respiratory product.

You will collaborate with media, market research, patient support, and agencies to translate insights into actionable plans, develop omni‑channel campaigns, and drive brand growth within regulatory boundaries.