Associate Director US Respiratory Marketing - Consumer

Merck; Philadelphia (Philadelphia County); On-site; USD 142,000 - 224,000; Full time

Job summary

Merck is seeking an Associate Director, U.S. Respiratory Marketing to lead integrated consumer marketing strategies focused on patient acquisition, awareness, and engagement for our respiratory product.

You will collaborate with media, market research, patient support, and agencies to translate insights into actionable plans, develop omni‑channel campaigns, and drive brand growth within regulatory boundaries.

Qualifications

• Bachelor’s degree or equivalent required.
• Minimum 5+ years in healthcare/pharma marketing or related role.
• Willing to travel 10–20% as needed.

Responsibilities

• Lead development and execution of consumer marketing strategies for respiratory products.
• Translate insights from market research into actionable plans.
• Develop audience segmentation and messaging for target patients.
• Oversee omnichannel campaigns across TV, digital, social, and search.
• Collaborate with Content Development Lead on resources and campaigns.
• Guide cross-functional teams and external agencies to ensure on-time, on-budget delivery.

Skills

Adaptability

Agile Principles

Brand Marketing

Creativity

Customer Insights

Financial Analysis

Market Access

Market Research

Pricing Strategies

Product Management

Promotions Management

Sales Support

Stakeholder Influence

Strategic Planning

Strategic Thinking

Education

Bachelor’s degree or equivalent (BA/BS)

Job description

Associate Director, U.S. Respiratory Marketing

The Associate Director, U.S. Respiratory Marketing is responsible for leading the development and execution of integrated consumer marketing strategies focused on patient acquisition - driving awareness, patient engagement, and the ask for our respiratory product. This role serves as a key strategic partner on the brand team and collaborates closely with consumer media, market research, patient support, CRT, and agency partners to deliver customer-centered experiences in the patient acquisition space. The individual will lead consumer marketing workstreams and provide strategic recommendations that shape brand growth and long-term commercialization plans.

Key Responsibilities May Include But Aren’t Limited To:

• Lead the development and execution of consumer marketing strategies that support our respiratory product growth objectives, including disease awareness, brand differentiation, and patient ask.
• Translate consumer insights, market research, customer feedback, and business performance data into actionable marketing strategies and recommendations.
• Implement audience segmentation, and messaging development to ensure marketing activities are aligned with the needs of target patient populations.
• Partner with media, analytics, and agency teams to develop integrated omnichannel engagement plans across television, digital, social, search, point-of-care, website, and emerging channels.
• Partner with Content Development Lead to develop key consumer-facing initiatives including website enhancements, media drivers, and educational resources.
• Collaborate with CAT and agile team on concept development, testing, and measurement of DTC campaigns and acquisition programs to ensure alignment with overall strategy.
• Day-to-day contact with creative agency of record to ensure strategic alignment on DTC, effective resource utilization, and delivery of high-quality marketing programs on time and within budget.
• Develop deep expertise in the COPD marketplace, competitive landscape, patient needs, and healthcare environment to identify opportunities that accelerate brand growth.
• Ensure all activities are conducted in compliance with applicable laws, regulations, company policies, and Medical-Legal-Regulatory review processes.

Education Requirement

• Bachelor’s degree or equivalent (BA/BS) required.

Required Experience & Skills

• Minimum of 5 years combined experience in healthcare, pharmaceutical industry including: sales, marketing, market research, or sales/marketing support or other relevant role.
• 10-20% travel.

Preferred Experience & Skills

• Strong strategic thinking skills, innovative mindset, and results-orientation.
• Prior experience in Promotion or Brand/Marketing Management; Segment or Customer Facing Role (e.g. Solutions Consultant, Account Executive, or Customer Team Leader); Strategy Realization; Market Access; Contracting/Payer Marketing; or Global Marketing.
• Ability to work successfully with cross-functional teams and influence others effectively in a fast-paced, ambiguous environment.
• Knowledge of the healthcare environment including current trends in healthcare, and managed care.
• Understanding of commercial and regulatory requirements within the pharmaceutical industry.
• Knowledge of Company’s internal structure, policies, operations, and approval processes.
• Demonstrated project management, problem solving and analytical skills.
• Strong business acumen and critical thinking skills.
• Demonstrated external mindset – understanding of digital/technological trends, focused on consumer/patient, and customer oriented.
• Ability to prioritize and align work with organization priorities and collaborate across team lines internally within the Company and externally with customers.
• Strong collaboration/relationship building skills, teamwork, and written/verbal communication skills.
• Adaptability and resourcefulness.

Required Skills

• Adaptability, Agile Principles, Brand Marketing, Creativity, Customer Insights, Financial Analysis, Market Access, Market Research, Pricing Strategies, Product Management, Promotions Management, Sales Support, Stakeholder Influence, Strategic Planning, Strategic Thinking.

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities.

As An Equal Employment Opportunity Employer, We Provide Equal Opportunities To All Employees And Applicants For Employment And Prohibit Discrimination On The Basis Of Race, Color, Age, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Protected Veteran Status, Disability Status, Or Other Applicable Legally Protected Characteristics. As a Federal Contractor, We Comply With All affirmative Action Requirements For Protected Veterans And Individuals With Disabilities. For More Information About Personal Rights Under The U.S. Equal Opportunity Employment Laws, Visit:

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We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collaboratively.

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Primary location

USA - Pennsylvania - North Wales (Upper Gwynedd)

Where required by law, the compensation range for this role is provided below.

The salary range for the primary location of this role is: $142,400.00 - $224,100.00

This range reflects the Company's reasonable expectation of the base salary applicable to this role at the time of posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs. The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.

Additional location(s):

Please note the salary range above applies to the Primary Location of the position. Where a role has other listed locations, different compensation guidelines may apply. You may find the salary ranges for additional locations below. If the salary range is not listed for the location you are applying to, our Talent Acquisition team will provide further information to you relevant to your location.

Additional location(s) Compensation Information:

San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance

Search Firm Representatives Please Read Carefully

Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.