Residential New Home Sales Manager

Holiday Builders; Cape Coral (FL); On-site; USD 60,000 - 100,000; Full time

Job summary

Holiday Builders, a Florida-based homebuilder, seeks a Residential New Home Sales Manager for its North Port/Cape Coral region. This full-time, on-site role focuses on leading the sales team, forecasting, planning, and budgeting to maximize volume and profitability.

You will hire and train New Home Consultants, coach performance, manage CRM and IHMS usage, conduct market analysis, and collaborate with marketing to ensure standards and customer satisfaction.

Qualifications

• Experience in Residential Real Estate.
• Track record of meeting or exceeding sales goals in new home or real estate sales.
• Excellent communication, negotiation and presentation skills.
• Strong customer-facing skills and customer satisfaction focus.
• Proficiency with CRM systems and standard office software.

Responsibilities

• Maintain and improve sales and distribution, develop sales forecasts, plans and budgets for region.
• Plan and coordinate sales program for maximum sales volume and profitability.
• Hire, train, and develop regional New Home Consultants.
• Provide leadership, coaching and supervision of regional New Home Consultants.
• Evaluate sales team performance, monitor, and support individual business plans.
• Provide technical support to Sales staff on using CRM software and IHMS database.
• Conduct sales staff meetings for long and short-range sales planning and coaching.
• Conduct competitive market analysis.
• Work in concert with the marketing department.
• Ensure conformance of all Holiday Builders standards, policies and procedures.

Skills

Sales leadership

CRM proficiency

Communication

Negotiation

Presentation

Team coaching

Residential real estate

New home sales

Leadership

Education

Real estate license (bonus)

Tools

IHMS database

CRM tools

Job description

Company Description Holiday Builders, founded in 1983, is a Florida-based homebuilder and was the nation’s first employee-owned homebuilder in 1999. It is now a wholly owned subsidiary of Stanley Martin Homes, the 18th largest homebuilder in the United States, providing access to strong resources and industry expertise. The company builds new homes in 30 cities across Florida, supported by a corporate office in Melbourne and regional offices in Cape Coral, Port St. Lucie, Lecanto, and Pensacola. These regions include more than 27 communities and 14 scattered lot markets, offering diverse residential opportunities. Holiday Builders has been recognized as Best Homebuilder in Brevard County in 2024 and 2025 through Florida Today’s Community Choice Awards.

Role Description This full-time, on-site Residential New Home Sales Manager role is based in North Port/Cape Coral, FL.

• Maintain and improve sales and distribution, develop sales forecasts, plans and budgets for region.
• Plan and coordinate sales program for maximum sales volume and profitability.
• Hire, train, and develop regional New Home Consultants.
• Provide leadership, coaching and supervision of regional New Home Consultants.
• Evaluate sales team performance, monitor, and support individual business plans.
• Provide technical support to Sales staff on using Customer Relationship (CRM) software and IHMS database.
• Conduct sales staff meetings for long and short-range sales planning and coaching.
• Conduct competitive market analysis.
• Work in concert with the marketing department.
• Ensure conformance of all Holiday Builders standards, policies and procedures.
• Strong customer-facing skills, including Customer Service and Customer Satisfaction capabilities.
• Strong management, coaching, and leading teams.
• Experience in Residential Real Estate and working with Estate Agents or similar real estate sales environments.
• Proven Sales skills, with a track record of meeting or exceeding sales goals in new home or real estate sales.
• Excellent communication, negotiation, and presentation skills.
• Proficiency with CRM systems and standard office software; strong organizational and follow-up skills.
• Previous experience as a new home sales professional or licensed real estate sales associate is preferred; relevant license or certification is a plus.