Renovation Strategy Lead — Consumer-Driven Growth

Tyson Foods; Springdale (AR); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Paid time off

Health, life, dental, vision benefits

401(k) plans

Job summary

Tyson Foods is seeking a Manager of Renovation Strategy to translate consumer insights into actionable recommendations that strengthen brand performance across the retail portfolio. The role supports sensory research and partners with R&D, Nutrition, Marketing, Analytics, and Consumer Insights to execute renovation priorities and improve competitiveness.

The position is onsite in Springdale, Arkansas, with relocation support under Tyson's policy.

Qualifications

• Bachelor's degree in Food Science, Marketing, Psychology, Marketing Research, Sensory/Consumer Science, or related field required.
• MS, MBA, Ph.D., or relevant professional certification preferred.
• Experience with frozen, refrigerated, or shelf-stable food products is preferred.

Responsibilities

• Support consumer-led renovation strategy and flagship product performance tracking across brands and categories.
• Build integrated product performance assessments using consumer benchmarking, online ratings, social listening, health app data, consumer complaints, competitive intelligence, and analytics.
• Identify and prioritize renovation opportunities to improve consumer preference, product quality, and market position for cross-functional presentations.
• Collaborate with Product Development, Nutrition, Marketing, Analytics, Consumer Insights, and Sensory to progress renovation initiatives from opportunity to validation.
• Plan and interpret targeted sensory and consumer research to validate product improvements and competitive performance.
• Stay current on consumer trends and emerging research approaches; apply new methods via a test-and-learn approach.

Skills

Consumer Strategy

Product Insights

Execution Excellence

Technical Capability

Education

Bachelor's Degree

Advanced Degree

Job description

Tyson Foods is seeking a Manager of Renovation Strategy to translate consumer insights into actionable recommendations that strengthen brand performance across the retail portfolio. The role supports sensory research and partners with R&D, Nutrition, Marketing, Analytics, and Consumer Insights to execute renovation priorities and improve competitiveness.

The position is onsite in Springdale, Arkansas, with relocation support under Tyson's policy.