Remote Web Marketing & CRO Lead for 200+ Brand Sites

Remote

San Francisco (CA)

Remote

USD 90,000 - 105,000

Full time

34 hours ago

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Benefits offered by this job

Home-office-based position

Full-time employment

Opportunities to lead a broad digital?

Job summary

Partner Company is seeking a Web Marketing Manager to own the digital experience for a multi-brand portfolio, leading SEO execution, CRO, experimentation, and analytics across 200+ websites. You will align Marketing with IT, translate business priorities into technical requirements, and drive scalable digital marketing practices.

You will mentor analysts, oversee testing roadmaps, and use GA4, heatmaps, and BI tools to improve traffic, engagement, and conversions.

Qualifications

Bachelor's degree in Business, Marketing, Analytics, or equivalent experience.
5+ years of web management, CRO, experimentation, and analytics.
Experience running A/B tests from hypothesis to analysis.
Ability to guide experiments and understand statistics.
Experience with low-traffic websites is a plus.
Collaborates with IT and developers on specs and UAT.
Proficient in GA4, Domo and BI tools.

Responsibilities

Lead website projects from requirements through IT coordination and UAT across 200+ sites.
Translate business needs into technical requirements for Marketing and IT.
Maintain technical SEO health across the portfolio.
Collaborate with Content and SEO consultants on priorities.
Own CRO and experimentation roadmap, design, development, and analysis.
Direct A/B tests with Optimizely and report findings.
Manage Analysts and mentor the team.