Web Growth Lead: SEO, CRO, 200+ Sites

Spring Education Group; United States; A distancia; USD 90.000 - 130.000; Jornada completa

Descripción de la vacante

Spring Education Group is seeking a Web Marketing Manager to own SEO execution, CRO, technical web delivery, and directory data quality across Spring’s ecosystem of 200+ sites.

Reporting to the Director of Web Product Marketing, this hands‑on role guides IT coordination, testing programs, and analytics while mentoring Analysts and partnering with Content, Paid Media, Brand, and Email Lifecycle teams.

Formación

• Bachelor’s degree in Business, Marketing, Analytics, or related field or equivalent experience.
• 5+ years in web management, CRO, experimentation, and web analytics.
• Experience running A/B tests end-to-end with understanding of sample size and significance.
• Experience testing on low-traffic websites.
• Hands-on analytics with GA4 and BI tools such as Domo.
• Experience working with IT or developers through specs, prioritization and UAT.
• Working knowledge of SEO; has done an SEO audit or fixed issues.
• Strong organizational, project management, cross-functional communication, and collaboration skills.
• Strong GA4 skills.

Responsabilidades

• Lead web projects from specifications through IT and developer coordination, UAT, and implementation across 200+ sites.
• Own technical SEO health across our sites: audits, sitemaps, site structure and changes that protect performance.
• Serve as the team’s primary interface with IT and engineering resources.
• Partner with Directors, content leads, and an outside SEO consultant on priorities and rollout.
• Collaborate with Content to brief Marketing on keyword, topic, and page optimization.
• Own the CRO and experimentation roadmap from design to analysis and rollout of winning variants.
• Align user journeys with Paid Media and Content to meet conversion goals.
• Identify high-impact funnels and guide Analyst efforts accordingly.
• Use GA4, heatmaps, and session recordings to uncover drop-offs and opportunities.
• Translate insights into clear recommendations for stakeholders and leadership.
• Manage and mentor Analysts; oversee governance, execution, and testing programs.

Conocimientos

Web management

Conversion optimization

Experimentation

Web analytics

A/B testing

Low-traffic testing

IT coordination

UAT

SEO basics

Project management

Cross-functional collaboration

GA4

Educación

Bachelor’s degree in Business, Marketing, Analytics, or related field

Herramientas

GA4

Domo

Descripción del empleo

Spring Education Group is seeking a Web Marketing Manager to own SEO execution, CRO, technical web delivery, and directory data quality across Spring’s ecosystem of 200+ sites.

Reporting to the Director of Web Product Marketing, this hands‑on role guides IT coordination, testing programs, and analytics while mentoring Analysts and partnering with Content, Paid Media, Brand, and Email Lifecycle teams.