SEO & CRO Lead for 200+ School Websites

Heritage Oak Private Education; Chester (Delaware County); On-site; USD 85,000 - 110,000; Full time

Job summary

Spring Education Group seeks a Web Marketing Manager to own SEO execution, CRO, and technical web delivery across 200+ sites. You will report to the Director of Web Product Marketing and guide a team of Analysts while partnering with IT, Content, Paid Media, Brand, and Email Lifecycle teams.

This hands-on role manages SEO, experimentation, and analytics programs that translate website data into traffic and conversions. You will also mentor analysts and coordinate with outside consultants.

Qualifications

• Bachelor's degree or equivalent experience in business, marketing or analytics.
• 5+ years in web management, CRO, experimentation, and analytics.
• Experience running A/B tests from hypothesis to readout with understanding of significance.
• Experience with low-traffic experiments is required.
• Hands-on GA4 and BI tool experience (e.g., Domo).
• Ability to work with IT/developers through specs and UAT.

Responsibilities

• Lead SEO health and CRO programs across 200+ sites.
• Own the CRO and experimentation roadmap end-to-end from test design to rollout.
• Coordinate IT and engineering resources for web projects.
• Translate analytics into actionable recommendations for stakeholders.
• Mentor Analysts and collaborate with Content, Paid Media, Brand and Email teams.

Skills

Web management

Conversion optimization

Experimentation

Web analytics

A/B testing

GA4

Domo

Education

Bachelor's degree in Business/Marketing/Analytics

Tools

GA4

Google Search Console

Domo

BI tools

Job description

Spring Education Group seeks a Web Marketing Manager to own SEO execution, CRO, and technical web delivery across 200+ sites. You will report to the Director of Web Product Marketing and guide a team of Analysts while partnering with IT, Content, Paid Media, Brand, and Email Lifecycle teams.

This hands-on role manages SEO, experimentation, and analytics programs that translate website data into traffic and conversions. You will also mentor analysts and coordinate with outside consultants.