Web Marketing Lead: SEO, CRO & 200+ Sites

Heritage Oak Private Education; West Goshen Township (PA); On-site; USD 90,000 - 120,000; Full time

Job summary

Spring Education Group is seeking a Web Marketing Manager to own SEO execution, CRO, technical web delivery, and directory data quality across its ecosystem of 200+ sites.

Reporting to the Director of Web Product Marketing, you translate business needs into technical specs, coordinate IT resources, lead experiments, and mentor Analysts while partnering with Content, Paid Media, Brand, and Email Lifecycle teams.

Qualifications

• 5–7 years of experience in web product management, SEO, CRO or growth experimentation.
• Experience mentoring direct reports.
• Hands-on analytics with GA4 and BI tools.
• Experience owning SEO strategy including technical, on-page and local SEO.
• IT liaison for marketing or product initiatives.
• Experience with SEMrush, Screaming Frog, and Google Search Console.
• Bachelor’s degree in Business, Marketing, Analytics, or related field.

Responsibilities

• Lead web projects from specifications through IT coordination and UAT for 200+ sites.
• Maintain site health: sitemap, architecture, speed, crawlability.
• Own SEO strategy across 200+ sites with technical, on-page and local SEO.
• Own CRO roadmap from test design to rollout using Optimizely.
• Manage directory data and coordinate with Analytics team.

Skills

Web product management

SEO

CRO

Growth experimentation

Mentoring

Cross-functional collaboration

IT liaison

Education

Bachelor’s degree in Business/Marketing/Analytics or related field

Tools

Optimizely

SEMrush

Screaming Frog

GA4

Google Search Console

Domo

Job description

Spring Education Group is seeking a Web Marketing Manager to own SEO execution, CRO, technical web delivery, and directory data quality across its ecosystem of 200+ sites.

Reporting to the Director of Web Product Marketing, you translate business needs into technical specs, coordinate IT resources, lead experiments, and mentor Analysts while partnering with Content, Paid Media, Brand, and Email Lifecycle teams.