Web Marketing Lead: SEO, CRO & Analytics

Talenthop; United States; On-site; USD 90,000 - 140,000; Full time

Job summary

Spring Education Group is seeking a WEB MARKETING MANAGER to oversee SEO, CRO, and technical web delivery across 200+ sites. You will lead a team of analysts and coordinate with IT, Content, Paid Media, Brand, and Email teams to boost traffic and conversions.

The role requires at least 5 years in web management, strong analytics using GA4 and BI tools, and hands-on SEO experience. Ability to guide projects from concept to测试 rollout across a large network is essential.

Qualifications

• Bachelor's degree or equivalent experience.
• Minimum 5 years of experience in web management, CRO, experimentation, and web analytics.
• Proficiency in running A/B tests with understanding of sample size and statistical significance.
• Experience conducting experiments on websites with low traffic volumes.
• Hands-on skills with GA4 and a BI tool such as Domo.
• Experience collaborating with IT or developers on specs, prioritization and UAT.
• Working knowledge of SEO including audits and technical issues.
• Strong organizational, project management, communication and collaboration skills.

Responsibilities

• Lead web projects from specs to IT coordination and rollout across 200+ sites.
• Manage technical SEO health, audits, sitemaps, and site structure.
• Serve as primary liaison with IT and engineering resources.
• Collaborate on SEO and AI search priorities and implement recommendations.
• Brief marketing partners on keyword, topic, and page-level optimization.
• Develop and manage the CRO and experimentation roadmap.

Skills

A/B testing

Web analytics

SEO

Project management

Cross-functional collaboration

IT coordination

Education

Bachelor's degree in Business, Marketing, Analytics, or related field

Tools

GA4

Domo

Google Search Console

Job description

Spring Education Group is seeking a WEB MARKETING MANAGER to oversee SEO, CRO, and technical web delivery across 200+ sites. You will lead a team of analysts and coordinate with IT, Content, Paid Media, Brand, and Email teams to boost traffic and conversions.

The role requires at least 5 years in web management, strong analytics using GA4 and BI tools, and hands-on SEO experience. Ability to guide projects from concept to测试 rollout across a large network is essential.