Remote Web Growth & Marketing Leader

Amwell; United States; Remote; USD 122,000 - 149,000; Full time

Benefits offered by this job

Flexible Personal Time Off

401K match

Competitive healthcare, dental and vis

Paid Parental Leave

Employee Stock Purchase Program

Mental Health Days

Job summary

Amwell is seeking a Senior Marketing Web Estate Lead to own the four properties: SilverCloud, business.amwell.com, patients.amwell.com, and LiveHealthOnline. You will drive performance, conversion, and governance while coordinating with Engineering and Design to deliver a cohesive web experience.

You'll shape the web roadmap, improve GEO and AI-answer discoverability, ensure privacy and tracking compliance, and defend web metrics with analytics rigor.

Qualifications

• 7+ years in web, digital marketing, or growth with web estate ownership.
• Track record of improving a conversion measure on owned properties.
• Technical SEO depth, GEO and AI-answer discoverability experience.
• Experience directing engineering delivery without owning the engineering resource.
• Web compliance and tracking governance experience, including consent management.
• Analytics fluency to defend web numbers.
• Ability to maintain a roadmap across competing stakeholder demands.

Responsibilities

• Own four web properties' performance, delivery, and conversion.
• Web compliance and tracking governance across the estate.
• Improve GEO and AI-answer discoverability across properties.
• Define and sequence website build work delivered by Engineering.
• Coordinate with Design team on estate visuals.
• Deliver the web roadmap and demonstrate its value.

Skills

web/digital marketing ownership

technical SEO depth

analytics fluency

roadmap ownership across pillars

driving conversions on owned sites

Education

Bachelor's degree in Marketing or related field

Tools

CMS platforms

SEO tools

Job description

Amwell is seeking a Senior Marketing Web Estate Lead to own the four properties: SilverCloud, business.amwell.com, patients.amwell.com, and LiveHealthOnline. You will drive performance, conversion, and governance while coordinating with Engineering and Design to deliver a cohesive web experience.

You'll shape the web roadmap, improve GEO and AI-answer discoverability, ensure privacy and tracking compliance, and defend web metrics with analytics rigor.