Lead Digital Marketing Manager

Amwell; United States; Remote; USD 122,000 - 149,000; Full time

Benefits offered by this job

Flexible Personal Time Off

401K match

Competitive healthcare, dental and vis

Paid Parental Leave

Employee Stock Purchase Program

Mental Health Days

Job summary

Amwell is seeking a Senior Marketing Web Estate Lead to own the four properties: SilverCloud, business.amwell.com, patients.amwell.com, and LiveHealthOnline. You will drive performance, conversion, and governance while coordinating with Engineering and Design to deliver a cohesive web experience.

You'll shape the web roadmap, improve GEO and AI-answer discoverability, ensure privacy and tracking compliance, and defend web metrics with analytics rigor.

Qualifications

• 7+ years in web, digital marketing, or growth with web estate ownership.
• Track record of improving a conversion measure on owned properties.
• Technical SEO depth, GEO and AI-answer discoverability experience.
• Experience directing engineering delivery without owning the engineering resource.
• Web compliance and tracking governance experience, including consent management.
• Analytics fluency to defend web numbers.
• Ability to maintain a roadmap across competing stakeholder demands.

Responsibilities

• Own four web properties' performance, delivery, and conversion.
• Web compliance and tracking governance across the estate.
• Improve GEO and AI-answer discoverability across properties.
• Define and sequence website build work delivered by Engineering.
• Coordinate with Design team on estate visuals.
• Deliver the web roadmap and demonstrate its value.

Skills

web/digital marketing ownership

technical SEO depth

analytics fluency

roadmap ownership across pillars

driving conversions on owned sites

Education

Bachelor's degree in Marketing or related field

Tools

CMS platforms

SEO tools

Job description

Headquarters: Remote US. At Amwell, we're transforming healthcare for all-powered by technology and inspired by people. Here, your ideas don't just matter—they drive real change, improving lives on a global scale. We marry technology and innovation with clinical excellence to provide trusted solutions that solve the healthcare industry’s biggest pain points and are on a mission to enable greater access to more convenient, affordable, and effective care. We do this through our technology-enabled care platform that is designed to help our clients achieve their digital care ambitions - today and in the future. We offer programs spanning the full care continuum, including urgent, acute and specialty care, behavioral health, and services for the treatment of chronic conditions such as heart and cardiometabolic diseases. Programs are powered by Amwell as well as our growing partner network. For almost two decades, Amwell has proudly served some of the largest and most sophisticated healthcare organizations in the U.S. and worldwide. Our team is passionate about technology's role in transforming care delivery and making it more equitable, accessible, efficient, cost-effective and navigable for all.

Brief Overview

This role owns Amwell's marketing web estate and how discoverable it is, across four properties: SilverCloud, business.amwell.com, patients.amwell.com, and LiveHealthOnline. Accountability covers performance and conversion on those properties, the compliance posture of what runs on them, and discoverability as search behavior shifts toward AI-generated answers. The role directs work rather than performing all of it. Engineering owns development capacity and Design owns visual execution; this role defines, sequences, and holds the quality of the work both produce for the web estate. Page content and messaging remain with the pillar that owns each page, so this role owns the platform and its performance rather than what the pages say.

Core Responsibilities

What the role owns:

• The four web properties - performance, conversion, and delivery
• Web compliance and governance, including cookie consent and tracking governance
• GEO and AI-answer discoverability across the properties, alongside conventional search performance
• Definition and sequencing of website build and development work delivered by Engineering
• Coordination with the separate Design team on visual work for the estate
• The web roadmap and the case for what it returns

How success is measured

• Conversion performance across the four properties, and measured improvement in GEO and AI-answer discoverability (primary measurable output)
• Web property performance, including speed and core experience measures
• Tracking-compliance coverage across the estate
• Delivery of the web roadmap against plan
• Contribution of web to demand and engagement funnels

What the role does not own

• Page content and messaging—each pillar owns what its own pages say
• Product application surfaces—Product
• Engineering development capacity itself—Engineering owns the resource; this role directs the work
• Visual design execution—the separate Design team
• Off-site authority and earned citations—Brand and Corporate Marketing with the external agency
• Paid media and demand strategy—Demand Generation Manager

Qualifications

• 7+ years in web, digital marketing, or growth, with direct ownership of a web estate
• A track record of moving a conversion measure on owned properties, not only of shipping site work
• Technical SEO depth, and demonstrated engagement with GEO and AI-answer discoverability
• Experience directing engineering delivery without owning the engineering resource
• Web compliance and tracking governance experience, including consent management
• Analytics fluency sufficient to defend what the web numbers claim
• The ability to hold a roadmap across competing stakeholder demands from multiple pillars

Preferred

• Healthcare or other regulated-industry web experience, including accessibility obligations
• Multi-property or multi-brand estate management
• CMS migration or replatforming experience
• Experience establishing GEO measurement where no baseline existed

Company Culture

Do Well. Live Well. At Amwell. Driven by our mission and values, we foster a workplace where Delivering Awesome, being Customer First and operating as One Team aren't just aspirations - they are how we work, every day. Our people are our greatest asset. We strive to empower their growth and development not only as Amwellians but as individuals, through generous total rewards packages, a virtual-first work environment, work-life flexibility, including Summer Fridays and designated Mental Health Days, as well as opportunities to stretch and learn - to name a few. Its our people who truly differentiate us. Ask anyone and they'll tell you - you'll never work with more passionate, more driven and more caring team members. We champion a culture of respect and inclusion, accountability and integrity, innovation and collaboration. At Amwell, you'll do the most meaningful work of your career - improving healthcare for millions, growing alongside incredible teammates, and being valued for who you are.

Benefits

• Flexible Personal Time Off (Vacation time)
• 401K match
• Competitive healthcare, dental and vision insurance plans
• Paid Parental Leave (Maternity and Paternity leave)
• Employee Stock Purchase Program
• Free access to Amwell's Telehealth Services, SilverCloud and The Clinic by Cleveland Clinic's second opinion program
• Free Subscription to the Calm App
• Tuition Assistance Program
• Pet Insurance

Salaried, Exempt Roles

The typical base salary range for this position is $121,950 - $149,050. The actual salary offer will ultimately depend on multiple factors including, but not limited to, knowledge, skills, relevant education, experience, complexity or specialization of talent, a