Remote VP, Omnichannel Engagement Strategy

BGBx Consulting; United States; À distance; USD 185 000 - 220 000; Plein temps

Avantages offerts par ce poste

Health care insurance

Retirement plans

Generous paid time off

Wellness benefits

Life insurance

Learning and development opportunities

Résumé du poste

BGBx is seeking a VP, Engagement Strategy to turn brand strategy into connected omnichannel engagement across healthcare stakeholders. You will lead cross-functional teams from insight to activation, shaping content, media, CRM, field, and digital interactions to drive meaningful outcomes.

The role emphasizes leadership, problem framing, and strategic storytelling in a fast-paced environment. The position may be performed remotely within the United States, with compensation in the

Qualifications

• 10+ years of relevant experience across engagement strategy, omnichannel strategy, experience planning, digital strategy, CRM strategy, integrated strategy.
• Significant pharmaceutical, healthcare, or life sciences experience, preferably in an agency, communications, or consulting environment.
• Proven ability to lead complex engagement strategy from audience insight and problem definition through activation, measurement, and optimization.
• Strong understanding of HCP and patient journeys and the strategic roles of media, CRM, digital, social, field engagement, data, analytics, experience design, and marketing technology.
• Fluency in how personalization, marketing automation, modular content, next-best action, and decisioning can support omnichannel engagement.
• Strong client leadership, facilitation, executive communication, and strategic storytelling skills.
• Experience leading pitches, growing client relationships, and managing or developing strategists.
• Working knowledge of pharmaceutical regulatory, privacy, consent, and compliance considerations.

Responsabilités

• Lead audience-centered, behaviorally informed omnichannel strategies across HCP, patient, payer, and other stakeholder audiences.
• Translate brand and business strategy into connected journeys, engagement architectures, channel roles, sequencing, triggers, and activation roadmaps.
• Define how content, media, CRM, field, social, experiential, and digital interactions work together to move audiences toward desired behaviors.
• Turn research and data into actionable audience understanding and shape content/experience strategy so interactions have a clear purpose.

Connaissances

Engagement strategy

Omnichannel strategy

Audience insight

Content strategy

CRM strategy

Leadership

Problem solving

Strategic storytelling

Description du poste

BGBx is seeking a VP, Engagement Strategy to turn brand strategy into connected omnichannel engagement across healthcare stakeholders. You will lead cross-functional teams from insight to activation, shaping content, media, CRM, field, and digital interactions to drive meaningful outcomes.

The role emphasizes leadership, problem framing, and strategic storytelling in a fast-paced environment. The position may be performed remotely within the United States, with compensation in the