Chief Engagement & Omnichannel Strategy

BGBx; New York (NY); À distance; USD 185 000 - 220 000; Plein temps

Avantages offerts par ce poste

Health care

Retirement plans

Paid time off

Wellness benefits

Résumé du poste

BGBx in New York City area seeks a VP of Engagement Strategy to turn brand strategy into connected omnichannel engagement. You will lead audiences across HCP, patient, payer, and other stakeholders, translating strategy into journeys, activation roadmaps, and measurement plans.

This is a senior role with cross-functional leadership and a focus on growth of the Engagement Strategy capability. As a remote-friendly leader, you will mentor strategists, oversee pitch work, and drive performance

Qualifications

• 10+ years of experience in engagement strategy, omnichannel strategy, or related disciplines.
• Significant pharmaceutical, healthcare, or life sciences experience, preferably in an agency, communications, or consulting environment.
• Proven ability to lead complex engagement strategy from audience insight and problem definition through activation, measurement, and optimization.
• Strong understanding of HCP and patient journeys and the strategic roles of media, CRM, digital, social, field engagement, data, analytics, experience design, and marketing technology.
• Fluency in how personalization, marketing automation, modular content, next-best action, and decisioning can support omnichannel engagement.
• Strong client leadership, facilitation, executive communication, and strategic storytelling skills.
• Experience leading pitches, growing client relationships, and managing or developing strategists.
• Working knowledge of pharmaceutical regulatory, privacy, consent, and compliance considerations.

Responsabilités

• Lead audience-centered, behaviorally informed omnichannel strategies across HCP, patient, payer, and other stakeholder audiences
• Translate brand and business strategy into connected journeys, engagement architectures, channel roles, sequencing, triggers, and activation roadmaps
• Define how content, media, CRM, field, social, experiential, and digital interactions work together to move audiences toward desired behaviors
• Make clear strategic choices and tradeoffs that focus investment on the moments and interactions most likely to create impact
• Turn research, segmentation, behavioral data, cultural context, and market dynamics into actionable audience understanding
• Identify the beliefs, motivations, barriers, decision pathways, and moments of receptivity that engagement must address
• Shape content and experience strategy so each interaction has a clear role, purpose, call to action, and connection to what happens next
• Maintain the strategic throughline as work moves from strategy into creative development, implementation, and optimization
• Define engagement objectives, KPI frameworks, signal plans, and learning agendas
• Design closed-loop approaches that use customer response and performance data to improve content, channels, sequencing, and future engagement
• Turn performance findings into clear strategic implications and optimization recommendations
• Serve as a trusted strategic partner to senior clients and lead executive presentations, workshops, and high-stakes strategic conversations
• Lead engagement and omnichannel strategy for pitches, organic growth opportunities, and capability development
• Manage, mentor, and develop strategists while raising the quality, consistency, and visibility of BGBx's Engagement Strategy offering

Connaissances

Engagement strategy

Omnichannel strategy

Experience planning

CRM strategy

Integrated strategy

Pharma/Healthcare experience

Executive communication

Strategic storytelling

Client leadership

Team mentoring

Description du poste

BGBx in New York City area seeks a VP of Engagement Strategy to turn brand strategy into connected omnichannel engagement. You will lead audiences across HCP, patient, payer, and other stakeholders, translating strategy into journeys, activation roadmaps, and measurement plans.

This is a senior role with cross-functional leadership and a focus on growth of the Engagement Strategy capability. As a remote-friendly leader, you will mentor strategists, oversee pitch work, and drive performance