Remote Vertical Marketing Lead - Banking Identity AI

Ladders; United States; Remote; USD 125,000 - 150,000; Full time

Job summary

Ladders is seeking a Vertical Marketing Lead for Tier 1 Banks, a remote US-based role that shapes marketing strategy for a high-priority banking segment and translates AI-powered value propositions into market-ready narratives. You will partner with sales, product, and data science to sharpen positioning and accelerate pipeline from target accounts.

The role requires turning complex AI capabilities into industry-specific messaging for financial services stakeholders, with collaboration across

Qualifications

• 6-8 years of B2B marketing experience in SaaS/fintech or identity sectors.
• Ability to simplify AI-driven technology into marketable narratives for financial services.
• Experience partnering with sales, product, and data science to drive pipeline.

Responsibilities

• Define and implement a vertical marketing strategy for Tier 1 Banking GTM pod.
• Develop ICPs, value propositions, and competitive positioning aligned with sales motions.
• Collaborate with Product and Data Science to incorporate insights into marketing narratives.
• Translate AI capabilities into industry-specific messaging for financial services stakeholders.
• Create field-ready enablement materials to improve win rates and deal velocity.
• Work with GTM leaders to run campaigns that generate qualified leads from target accounts.
• Analyze campaigns and adjust strategies to optimize results.

Skills

B2B marketing

SaaS

Fintech

Identity security

Cross-functional collaboration

Analytics

Job description

Ladders is seeking a Vertical Marketing Lead for Tier 1 Banks, a remote US-based role that shapes marketing strategy for a high-priority banking segment and translates AI-powered value propositions into market-ready narratives. You will partner with sales, product, and data science to sharpen positioning and accelerate pipeline from target accounts.

The role requires turning complex AI capabilities into industry-specific messaging for financial services stakeholders, with collaboration across