AI-Driven Branch Growth Marketing Lead

Valley Bank; Morristown (NJ); On-site; USD 90,000 - 120,000; Full time

Job summary

Valley Bank is seeking a Branch Marketing Lead to redefine how branches engage customers across our multi-state footprint. You will translate frontline insights into programs that deliver a personalized, relationship-driven experience at scale.

Reporting to senior leadership, you will build strategies with internal and external partners, manage campaigns on time and budget, and present to executives with compelling, data-driven storytelling. Experience in financial services is a plus.

Qualifications

• Hospitality mindset when working with partners and customers.
• Ability to drive both strategic and tactical initiatives.
• Proven ability to build partnerships and influence cross-functional teams.
• Strong initiative, problem-solving, and results orientation.
• Excellent analytical, planning and communication skills with ability to present to executives.

Responsibilities

• Develop deep understanding of branch segments and identify insights to guide priorities.
• Create strategies for high-impact marketing for branch customers by segment.
• Collaborate with internal and external partners to plan and deliver holistic campaigns within budget and timeline.
• Build relationships with lines of business to apply segment insights across programs.
• Lead learning agenda to measure success and identify opportunities.

Skills

Hospitality mindset

Strategic workstreams

Partnerships

Initiative

Analytical skills

Risk mitigation

Executive communication

Education

Bachelor's degree in Marketing/Business or related field

Job description

Valley Bank is seeking a Branch Marketing Lead to redefine how branches engage customers across our multi-state footprint. You will translate frontline insights into programs that deliver a personalized, relationship-driven experience at scale.

Reporting to senior leadership, you will build strategies with internal and external partners, manage campaigns on time and budget, and present to executives with compelling, data-driven storytelling. Experience in financial services is a plus.