Vertical Marketing Lead, Tier 1 Banks

Ladders; United States; A distancia; USD 125.000 - 150.000; Jornada completa

Descripción de la vacante

Ladders is seeking a Vertical Marketing Lead for Tier 1 Banks, a remote US-based role that shapes marketing strategy for a high-priority banking segment and translates AI-powered value propositions into market-ready narratives. You will partner with sales, product, and data science to sharpen positioning and accelerate pipeline from target accounts.

The role requires turning complex AI capabilities into industry-specific messaging for financial services stakeholders, with collaboration across

Formación

• 6-8 years of B2B marketing experience in SaaS/fintech or identity sectors.
• Ability to simplify AI-driven technology into marketable narratives for financial services.
• Experience partnering with sales, product, and data science to drive pipeline.

Responsabilidades

• Define and implement a vertical marketing strategy for Tier 1 Banking GTM pod.
• Develop ICPs, value propositions, and competitive positioning aligned with sales motions.
• Collaborate with Product and Data Science to incorporate insights into marketing narratives.
• Translate AI capabilities into industry-specific messaging for financial services stakeholders.
• Create field-ready enablement materials to improve win rates and deal velocity.
• Work with GTM leaders to run campaigns that generate qualified leads from target accounts.
• Analyze campaigns and adjust strategies to optimize results.

Conocimientos

B2B marketing

SaaS

Fintech

Identity security

Cross-functional collaboration

Analytics

Descripción del empleo

For our client, we are seeking a Vertical Marketing Lead, Tier 1 Banks to join the team of a leader in the Finance & Insurance space.

This role will shape vertical marketing strategy for a high-priority banking segment and help translate a complex identity and fraud-prevention value proposition into market-ready narratives. You will partner closely with sales, product, data science, and GTM leaders to sharpen positioning, improve field effectiveness, and drive pipeline from target accounts. The position calls for a marketer who can connect strategy to execution, influence cross-functional partners, and turn technical capabilities into compelling messaging for financial services stakeholders.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $125,000 – $150,000 annually

Responsibilities

• Define and implement a vertical marketing strategy for the Tier 1 Banking GTM pod
• Develop ideal customer profiles, value propositions, and competitive positioning aligned with sales motions
• Collaborate with Product and Data Science to integrate unique insights into marketing narratives
• Translate complex AI capabilities into industry-specific messaging for diverse stakeholders
• Create field-ready enablement materials to enhance win rates and speed up deal closures
• Work with GTM leaders to execute campaigns that generate qualified leads from target accounts
• Analyze campaign performance and adjust strategies based on results to optimize effectiveness

Qualifications

• 6-8 years of B2B marketing experience, particularly in SaaS, fintech, or identity sectors
• Proven track record of driving measurable pipeline and revenue through targeted marketing initiatives
• Ability to simplify complex AI-driven technology into compelling narratives for industry stakeholders
• Experience collaborating with sales teams and influencing cross-functional partners without direct authority
• Strong analytical skills to connect marketing efforts with business outcomes
• Excellent project management skills to handle multiple initiatives in a fast-paced environment

Benefits

• Opportunity to lead strategic marketing initiatives in a high-growth environment
• Autonomy to influence market positioning and revenue impact directly
• Collaboration with cross-functional teams, enhancing professional growth and networking
• Access to cutting-edge AI technology and insights in the identity verification space
• Engagement in a mission-driven company focused on eliminating identity fraud

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.