Banking Vertical Marketing Lead - Growth & Pipeline

Socure; United States; Remote; USD 150,000 - 210,000; Full time

Job summary

Socure is seeking a senior marketer to own vertical marketing strategy for a Tier 1 Banking GTM Pod. You will align product, sales, and ecosystem partnerships to drive pipeline and revenue, translating AI-driven capabilities into industry-specific messaging for buyers and technical stakeholders.

You'll build ICPs, value props, and campaigns across channels, delivering enablement materials to accelerate deals and outperform competitors in a fast-paced, high-growth SaaS environment.

Qualifications

• 6–8 years of B2B marketing experience in high-growth SaaS/fintech environments.
• Proven ability to drive pipeline and revenue through vertical/segment focus.
• Strong ability to translate complex AI/data-driven tech into clear industry narratives.

Responsibilities

• Define and execute a vertical marketing strategy for the Tier 1 Banking GTM Pod.
• Create ICPs, value propositions, use cases, and competitive positioning for the pod.
• Embed data/insights into vertical narratives with product, data science, and revenue marketing teams.
• Translate AI-driven capabilities into industry messaging for economic buyers and technical stakeholders.
• Deliver field-ready enablement (decks, playbooks, battlecards, ROI tools, customer stories).
• Lead cross-functional partnerships with Product, Sales, Data Science, RevOps, and Marketing.

Skills

B2B marketing

Vertical/industry marketing

Product marketing

SaaS

Fintech/identity/fraud

Cross-functional collaboration

Job description

Socure is seeking a senior marketer to own vertical marketing strategy for a Tier 1 Banking GTM Pod. You will align product, sales, and ecosystem partnerships to drive pipeline and revenue, translating AI-driven capabilities into industry-specific messaging for buyers and technical stakeholders.

You'll build ICPs, value props, and campaigns across channels, delivering enablement materials to accelerate deals and outperform competitors in a fast-paced, high-growth SaaS environment.