Banking Vertical Marketing Lead - GTM & Growth

Socure; Hartford (CT); On-site; USD 120,000 - 170,000; Full time

Job summary

Socure is seeking a Vertical Marketing Lead to own strategy and execution for a priority industry segment, focusing on Tier 1 Banking. You will shape vertical positioning, solution packaging, and go-to-market plans to drive pipeline, revenue growth, and differentiation.

This senior role collaborates with Product, Data Science, Revenue Marketing, and Sales to translate AI-driven capabilities into compelling industry narratives.

Qualifications

• 6-8 years of B2B marketing experience, including product marketing, vertical/industry marketing in high-growth SaaS, fintech, identity, fraud, risk, or adjacent environments.
• Demonstrated success driving measurable pipeline and revenue impact through vertical or segment-focused marketing initiatives.
• Strong ability to translate complex AI-driven or data-centric technology into clear, compelling industry narratives.

Responsibilities

• Define and execute a vertical marketing strategy for the Tier 1 Banking GTM Pod.
• Develop clear ICPs, value propositions, use cases, and competitive positioning aligned to the pod’s sales motion.
• Partner with Product, Data Science, and Revenue Marketing to embed differentiated data and insights into vertical narratives.
• Translate complex AI-driven capabilities into compelling, industry-specific messaging that resonates with economic buyers and technical stakeholders.
• Deliver field-ready enablement (decks, playbooks, battlecards, ROI tools, customer stories) that improves win rates and accelerates deal velocity.

Skills

B2B marketing

Product marketing

Vertical/industry marketing

SaaS marketing

Data-driven storytelling

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

HubSpot

Job description

Socure is seeking a Vertical Marketing Lead to own strategy and execution for a priority industry segment, focusing on Tier 1 Banking. You will shape vertical positioning, solution packaging, and go-to-market plans to drive pipeline, revenue growth, and differentiation.

This senior role collaborates with Product, Data Science, Revenue Marketing, and Sales to translate AI-driven capabilities into compelling industry narratives.