Remote US B2B Lead Gen Specialist — Cold Email

Offlens Tech; United States; Remote; USD 6,300 - 13,000; Full time

Job summary

OffLens Tech is seeking a high-energy Cold Email & Outbound Lead Generation Specialist to build and execute outbound campaigns targeting the US B2B market. This remote role demands hands-on experience in cold email, prospect research, lead generation, and campaign execution.

The ideal candidate will own end-to-end processes, manage sequences, track metrics, and collaborate with leadership to refine ICP and messaging, with immediate joining options.

Qualifications

• B2B cold email and outbound lead generation experience.
• Understanding of the US B2B market and outbound sales process.
• Proven track record of generating qualified leads, responses or meetings via cold outreach.
• Excellent written and verbal communication skills.
• Strong English email copywriting skills.
• Highly proactive, energetic and target-oriented.
• Strong research and analytical skills.
• Ability to independently plan, execute and optimize outbound campaigns.
• Experience with IT services, software, SaaS, technology or digital services preferred.

Responsibilities

• Own the complete cold email lead generation process: prospecting, list building, email copy, campaign execution, follow-ups and optimization.
• Research target companies, decision-makers and relevant buyer personas in the US market.
• Build and maintain high-quality prospect databases.
• Create personalized, compelling and conversion-focused cold email campaigns.
• Manage email sequences, follow-ups and campaign performance.
• Track key metrics such as open rates, reply rates, positive responses and meetings booked.
• Continuously test and optimize messaging, targeting, subject lines and CTAs.
• Qualify inbound responses and identify genuine sales opportunities.
• Work closely with leadership/business development teams to improve ICP, targeting and messaging.
• Maintain accurate lead and campaign data in CRM/prospecting tools.

Skills

B2B cold email

Outbound lead generation

US market knowledge

Sales communication

Campaign optimization

Tools

Apollo

Instantly

Smartlead

Lemlist

LinkedIn Sales Navigator

HubSpot

Job description

OffLens Tech is seeking a high-energy Cold Email & Outbound Lead Generation Specialist to build and execute outbound campaigns targeting the US B2B market. This remote role demands hands-on experience in cold email, prospect research, lead generation, and campaign execution.

The ideal candidate will own end-to-end processes, manage sequences, track metrics, and collaborate with leadership to refine ICP and messaging, with immediate joining options.