Remote Strategic ABM Leader — Public Sector

Virtualitics, Inc.; United States; Hybrid; USD 90,000 - 140,000; Full time

Benefits offered by this job

Unlimited PTO

Remote work options

Equity participation

Paid health coverage

Job summary

Virtualitics, Inc. is seeking an Account Based Marketing Manager to lead ABM programs for priority public sector accounts including DoD branches and federal systems integrators. You will collaborate with GTM teams to align messaging with procurement cycles and drive multi-channel campaigns across named pods.

The role emphasizes strong writing, national security awareness, and the ability to travel up to 25% for conferences and events, with hybrid/remote options.

Qualifications

• 5+ years of experience in account-based marketing, field marketing, or public sector marketing.
• Demonstrated experience building and running multi-channel ABM programs against named account lists.
• Knowledge of the public sector buying process and the mission priorities of DoW service branches, COCOMs, or NatSec organizations.
• Experience partnering directly with GTM stakeholders to align marketing investment with pipeline goals.
• Willingness to travel to industry conferences and events (up to 25%).
• Strong industry writing and communication skills, with the ability to translate technical capabilities into compelling mission-relevant value propositions for multiple personas.

Responsibilities

• Own and execute account-based marketing programs for priority public sector pods (e.g., Navy, Marine Corps, Air Force, Space Force, Army, NatSec, COCOMs, FSIs).
• Partner with GTM stakeholders to build ABM plans aligned to pod missions and procurement cycles.
• Plan and run integrated ABM campaigns across channels for named accounts within each pod.
• Represent Virtualitics at government/defense events, managing activations and amplification.
• Maintain engagement and pipeline reporting in Salesforce Marketing Cloud Account Engagement; report performance to GTM stakeholders.
• Develop tailored content and enablement assets with GTM, product, and mission success teams to support sales conversations.

Skills

Account-based marketing

Field marketing

Public sector marketing

Multi-channel ABM

Written communication

Travel readiness

Education

Bachelor's degree in marketing/communications

Tools

Salesforce

Marketing Cloud

Job description

Virtualitics, Inc. is seeking an Account Based Marketing Manager to lead ABM programs for priority public sector accounts including DoD branches and federal systems integrators. You will collaborate with GTM teams to align messaging with procurement cycles and drive multi-channel campaigns across named pods.

The role emphasizes strong writing, national security awareness, and the ability to travel up to 25% for conferences and events, with hybrid/remote options.