Remote Senior Programmatic Strategy Lead

Directive; Richmond (VA); Remote; USD 110,000 - 125,000; Full time

Benefits offered by this job

Mental health support

Gympass

Unlimited PTO

Paid company holidays

Your birthday off

End of year recharge

Paid parental leave

401(k) with company match

Annual bonus

Anniversary trip

Job summary

Directive Consulting, a leading B2B performance marketing agency, seeks an Associate Director, Programmatic Strategy & Activation to lead expansion of our programmatic services. You will drive strategic vision, collaborate across teams, and optimize campaigns for client growth.

Role requires 7+ years in programmatic roles, strong people management, and hands-on DSP expertise (TTD, DV360). This is a remote-first opportunity with global teams; competitive base salary and bonus eligible.

Qualifications

• 7+ years in programmatic roles at publishers, agencies, or ad tech.
• 2+ years of people management experience.
• Experience driving programmatic growth for B2B/SaaS with budgets over $50k/month.
• Strong understanding of how programmatic and other channels work together to exceed KPIs.
• Proven track record in programmatic media planning and measurement frameworks.
• Hands-on expertise in DSPs (TTD, Nexxen, DV360).
• ABM experience.
• Experience supporting programmatic new business pitches and audits.
• Ability to provide clear POVs and programmatic subject matter expertise.

Responsibilities

• Develop and implement comprehensive programmatic strategies to expand offerings.
• Collaborate cross-functionally to align initiatives with business objectives.
• Establish and analyze KPIs, providing insights for optimization and client growth.
• Manage relationships with programmatic partners and platforms for access to solutions.
• Act as a thought leader to inform decision-making and strategy development.

Skills

Programmatic leadership

People management

B2B/SaaS programmatic growth

Cross-channel integration

Programmatic media planning

DSPs: TTD, Nexxen, DV360

ABM experience

New business pitches

Thought leadership

Client-facing communication

Tools

The Trade Desk (TTD)

DV360

Nexxen

Job description

Directive Consulting, a leading B2B performance marketing agency, seeks an Associate Director, Programmatic Strategy & Activation to lead expansion of our programmatic services. You will drive strategic vision, collaborate across teams, and optimize campaigns for client growth.

Role requires 7+ years in programmatic roles, strong people management, and hands-on DSP expertise (TTD, DV360). This is a remote-first opportunity with global teams; competitive base salary and bonus eligible.