Strategic Programmatic Trader for SaaS Growth

Directive; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) with match

Unlimited PTO

Paid company holidays

Birthday off

Parental leave

Annual bonus

Job summary

Directive Consulting is a leading B2B performance marketing agency delivering real revenue through our proprietary Customer Generation approach. We drive pipeline and SQLs for SaaS and other B2B brands, offering a remote-first culture with global opportunities.

This Programmatic Strategist role focuses on day-to-day management of programmatic campaigns, client communication, and data-driven optimization across multiple DSPs.

Qualifications

• 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies (bonus B2B experience).
• Hands-ons expertise in media buying: building and optimizing campaigns in DSPs, with a preference for DV360 and The Trade Desk.
• Proven track record in programmatic media planning, buying, and building measurement frameworks.

Responsibilities

• Develop and execute comprehensive media strategies aligned with client objectives.
• Utilize first- and third-party data for precise audience targeting and segmentation.
• Create and manage programmatic campaigns across DSPs (DV360, The Trade Desk) and optimize for performance.

Skills

Programmatic experience

DSP buying

B2B SaaS marketing

Cross-functional collaboration

Client-facing

Tools

DV360

The Trade Desk

Job description

Directive Consulting is a leading B2B performance marketing agency delivering real revenue through our proprietary Customer Generation approach. We drive pipeline and SQLs for SaaS and other B2B brands, offering a remote-first culture with global opportunities.

This Programmatic Strategist role focuses on day-to-day management of programmatic campaigns, client communication, and data-driven optimization across multiple DSPs.