Senior PMM: AI-Driven Growth Leader (Remote)

LegalZoom.com, Inc.; Los Angeles, Mountain View (CA, CA); Hybrid; USD 122,000 - 216,000; Full time

Benefits offered by this job

401k with matching contributions

Disability insurance

Wellness benefits

Job summary

LegalZoom is seeking a Senior Product Marketing Manager to own the performance and growth of a LegalZoom business line, shaping positioning, pricing, and revenue strategy. You will lead end-to-end customer journeys, coordinate with Product Marketing, and craft go-to-market plans for launches.

The role requires 8+ years in marketing with at least 4 in Product Marketing, plus experience with pricing, testing, and AI workflows.

Qualifications

• 8+ years of marketing experience, with at least 4 years specifically in Product Marketing
• Experience with direct revenue accountability and a track record of hitting growth targets
• Experience driving nationwide campaigns, GTM initiatives, and performance marketing
• Ability to apply consumer insights, research, and testing to drive world-class strategy
• Experience developing pricing strategies, leveraging behavioral economics principles (asymmetric dominance, anchoring, and decoy pricing)
• Experience with A/B testing, tracking and interpreting results, and recommending next steps
• Excellent communication skills (written & verbal), comfortable presenting to executives
• Experience building AI agents and automated workflows using Claude or similar tools
• Bachelor’s degree required; MBA or higher degree preferred

Responsibilities

• Own performance across your portfolio by building marketing roadmaps, monitoring performance, and developing action plans that respond to business trends and results
• Lead the end-to-end customer journey by mapping key milestones, identifying friction points, and partnering with Product and Channel Marketing to drive retention and long-term value
• Establish positioning, packaging, and pricing for your business portfolio of products
• Drive commercialization, campaign, and cross-sell opportunities
• Develop go-to-market strategies to support product and feature launches
• Understand the competitive landscape – be an expert on our competition and how they position themselves with commercialization, claims, messaging, and product journeys
• Influence product strategy, testing, research and content roadmaps to optimize our position
• Support market research projects for your portfolio to better understand the market and gather intelligence to help inform pricing, product features and benefits, and messaging
• Create and optimize claims and messaging that will resonate with prospective customers
• Work with Marketing, Product Management, UX/Creative, Sales, Customer Care, PR, Engineering, Legal, Business Development to ensure a great customer experience
• Build AI agents and automated workflows in Claude, ChatGPT, Gemini, or AirOps to streamline PMM tasks and scale the team's research, analysis, and go-to-market operations

Skills

Marketing experience

Product Marketing

Revenue accountability

Nationwide campaigns

Pricing strategies

A/B testing

Executive communication

AI agents workflows

Education

Bachelor's degree

MBA or higher

Tools

Claude

ChatGPT

Gemini

AirOps

Job description

LegalZoom is seeking a Senior Product Marketing Manager to own the performance and growth of a LegalZoom business line, shaping positioning, pricing, and revenue strategy. You will lead end-to-end customer journeys, coordinate with Product Marketing, and craft go-to-market plans for launches.

The role requires 8+ years in marketing with at least 4 in Product Marketing, plus experience with pricing, testing, and AI workflows.