Remote Senior Product Marketing Manager

RethinkFirst; Boston (MA); Remote; USD 140,000 - 190,000; Full time

Job summary

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead and develop a team while owning product marketing for key lines of business. The role translates insights into positioning, pricing, and go-to-market plans in partnership with Product, Sales, CS, Finance, and Marketing.

You will shape roadmaps, pricing, packaging, and GTM strategy, and enable growth across designated lines of business in a fast-moving, remote-enabled environment.

Qualifications

• 8+ years of product marketing or GTM experience in B2B SaaS.
• 3+ years in people management with leadership responsibilities.
• Ownership of a product or portfolio with a track record of growth or improved commercial performance.
• Experience with pricing, TAM/SAM/SOM analysis, segmentation, customer research, and competitive intelligence.
• Experience creating customer advocacy programs and case studies linking outcomes to revenue.

Responsibilities

• Lead, coach, and develop a team of product marketers, setting clear priorities and standards.
• Own product marketing strategy and execution from market assessment through launch, adoption, and growth.
• Partner with Product and business leaders to shape roadmaps, priorities, investments, and growth plans.
• Equip Sales and Customer Success with narratives, tools, and enablement to win and expand customers.
• Track adoption and performance, adjusting strategies based on results and feedback.

Skills

Product marketing

Go-to-market strategy

Pricing strategy

Segmentation

Competitive intelligence

Messaging & positioning

Launch planning

Executive communications

Job description

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead and develop a team while owning product marketing for key lines of business. The role translates insights into positioning, pricing, and go-to-market plans in partnership with Product, Sales, CS, Finance, and Marketing.

You will shape roadmaps, pricing, packaging, and GTM strategy, and enable growth across designated lines of business in a fast-moving, remote-enabled environment.