Remote Senior Product Marketing Leader — Growth & Strategy

RethinkFirst; Philadelphia (Philadelphia County); Remote; USD 120,000 - 180,000; Full time

Job summary

RethinkFirst, a remote-friendly employer, seeks a strategic, hands-on Manager, Product Marketing to lead and develop a team while directly owning product marketing for key lines of business.

This role translates customer, market, product, and performance insights into clear positioning, pricing and packaging, go-to-market strategies, and growth recommendations in close partnership with Product, Sales, Customer Success, Finance, and Marketing.

Qualifications

• 8+ years in product marketing or go-to-market for B2B SaaS, with 3+ years of people management.
• Ownership of a product or portfolio and proven growth from market insights.
• Hands-on pricing/packaging, TAM/SAM/SOM, segmentation, customer research, and messaging.
• Experience building customer advocacy programs, testimonials, and case studies.
• Ability to partner with enterprise Sales, Product, Customer Success, Finance, and Marketing.
• Strong leadership, strategic thinking, and clear cross-functional communication.
• Analytical, capable of turning ambiguous questions into defensible recommendations.
• Excellent writing and storytelling with effective executive communication.

Responsibilities

• Lead, coach, and develop a product marketing team with clear priorities and standards.
• Own product marketing strategy and execution from market assessment to launch and growth.
• Partner with Product and business leaders to shape roadmaps and go-to-market plans.
• Develop positioning, messaging, and value propositions for assigned businesses.
• Lead pricing/packaging strategy and market-based decision making.
• Equip Sales and Customer Success with narratives, tools and enablement for growth.
• Track adoption and revenue impact, and adjust strategies based on results.

Skills

Product marketing

Go-to-market strategy

Pricing strategy

Market research

Segmentation

Customer insights

People management

Executive communication

Job description

RethinkFirst, a remote-friendly employer, seeks a strategic, hands-on Manager, Product Marketing to lead and develop a team while directly owning product marketing for key lines of business.

This role translates customer, market, product, and performance insights into clear positioning, pricing and packaging, go-to-market strategies, and growth recommendations in close partnership with Product, Sales, Customer Success, Finance, and Marketing.