Senior Product Manager, E‑Commerce Platform (Remote)

Liftoff; Salem (OR); Remote; USD 198,000 - 240,000; Full time

Benefits offered by this job

Medical coverage

Wellness stipends

Additional country-based benefits

Job summary

Liftoff, a leading AI-powered performance marketing platform, seeks a Product Manager to own a new e-commerce advertising platform from zero to beta to GA. You’ll define strategy, roadmap, and success metrics, and own the business case and attribution architecture while collaborating with engineers, ML, and GTM teams.

You’ll guide the experimentation roadmap, partner with sales and customers to shape the product, and represent Liftoff in key strategic conversations with partners.

Qualifications

• 8+ years of product management experience in performance advertising (DSP, retargeting, measurement/MMP, or ad network e-commerce products).
• Hands-on depth in web and mobile identity and attribution, including probabilistic matching, pixels, server-to-server postbacks, and browser privacy considerations.

Responsibilities

• Set product strategy, quarterly goals, and success metrics, and present progress to executive leadership and finance.
• Own the unit economics that define launch readiness and decide when to scale, pivot, or stop.
• Define scope boundaries and collaborate with GTM, sales, and customer teams to turn insights into roadmap decisions.
• Lead ML experimentation roadmap, interpret results, and guide go/No-Go decisions.

Skills

Product management

Performance advertising

ML experimentation

Cross-functional leadership

Job description

Liftoff, a leading AI-powered performance marketing platform, seeks a Product Manager to own a new e-commerce advertising platform from zero to beta to GA. You’ll define strategy, roadmap, and success metrics, and own the business case and attribution architecture while collaborating with engineers, ML, and GTM teams.

You’ll guide the experimentation roadmap, partner with sales and customers to shape the product, and represent Liftoff in key strategic conversations with partners.