Remote Senior PPC Specialist for Rapid DTC Growth

Bettervits; United States; Remote; GBP 40,000 - 65,000; Full time

Benefits offered by this job

Fully remote role

Ownership of major customer channel

Autonomous working style

Job summary

Bettervits is seeking an experienced PPC Specialist to own and scale our paid search programs. You will drive revenue growth, optimize campaigns across Search, Shopping and Performance Max, and manage substantial daily budgets with a focus on ROAS and profitability.

You’ll collaborate with creative, growth, and e-commerce teams to test ad copy, landing pages, and bidding strategies, ensuring measurable improvements while maintaining efficiency. This is a fully remote role in the UK.

Qualifications

• Proven experience managing and scaling Google Ads campaigns for high-growth DTC or e-commerce brands.
• Expert-level Google Ads knowledge, including Search, Shopping, Performance Max.
• Strong understanding of ROAS, CPA, CAC, and LTV economics.
• Advanced experience with GA4, conversion tracking, attribution, and performance reporting.
• Track record of scaling paid search revenue while maintaining or improving acquisition efficiency.

Responsibilities

• Own and optimize Google Ads campaigns across Search, Shopping, Performance Max, Demand Gen, and remarketing, driving profitable customer acquisition and revenue growth.
• Manage significant daily advertising budgets, continuously improving ROAS, CPA, conversion rates, and overall campaign profitability.
• Develop and execute advanced keyword, bidding, audience, and campaign structuring strategies to capture demand and unlock new growth opportunities.
• Optimize Google Merchant Center, product feeds, Shopping campaigns, and Performance Max asset groups to maximise product visibility and sales performance.
• Analyse performance data, search terms, attribution, and customer acquisition trends to identify inefficiencies, scale winning campaigns, and uncover new opportunities.
• Lead ongoing testing across ad copy, creative assets, landing pages, bidding strategies, and campaign structures, working closely with creative, growth, and e-commerce teams to deliver measurable improvements.

Skills

Google Ads

Campaign optimization

Budget management

Data analysis

Performance Max

Tools

GA4

Google Merchant Center

Shopify

Google Ads Scripts

Job description

Bettervits is seeking an experienced PPC Specialist to own and scale our paid search programs. You will drive revenue growth, optimize campaigns across Search, Shopping and Performance Max, and manage substantial daily budgets with a focus on ROAS and profitability.

You’ll collaborate with creative, growth, and e-commerce teams to test ad copy, landing pages, and bidding strategies, ensuring measurable improvements while maintaining efficiency. This is a fully remote role in the UK.