Remote-First Senior B2B Growth Marketing Lead (PPC)

Rithum LinkedIn Board; Oregon; Hybride; USD 130 000 - 190 000; Plein temps

Avantages offerts par ce poste

Medical, dental and vision benefits

6% 401(k) match

Paid time off + holidays + floating

Résumé du poste

Rithum is a remote-first commerce platform seeking a Senior Growth Marketing Manager to own B2B Google Ads and PPC strategy, driving client acquisition and ROI across online channels. You will partner with creative, product, and analytics teams, leading end-to-end campaigns with data-driven insights.

The role emphasizes AI integration, performance analytics, and collaboration with external agencies. Candidates should have 8+ years in growth marketing within SaaS or tech, and strong leadership;

Qualifications

• 8+ years of experience in B2B Google search, digital advertising, growth marketing, or a related field, driving measurable results against ROI targets.
• Proficiency in digital advertising platforms, including Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, and other relevant channels.
• Hands-on experience with performance marketing tools such as Google Analytics, Google Tag Manager, and Facebook Business Manager.
• Proficiency using analytics tools such as Excel, Salesforce, Looker Studio, Tableau, or Domo to drive business insights.
• Experience measuring and monitoring performance of brand search keyword campaigns versus non-brand search campaigns.
• Experience using AI tools (e.g., ChatGPT, Microsoft Copilot, Claude) to improve productivity through research, communication, analysis, documentation, automation, workflow optimization, and decision-making.

Responsabilités

• Spearhead digital advertising strategy, developing and executing performance marketing plans that drive efficient client acquisition, revenue growth, and ROI targets, with an emphasis on B2B Google search engine marketing (PPC).
• Manage digital advertising campaigns end to end, including planning, implementation, execution, optimization, and performance analysis.
• Execute and manage digital paid media plans for PPC and display on a real-time bidding platform.
• Monitor and optimize advertising budgets to ensure efficient allocation of resources and maximize ROI.
• Deep understanding of content strategy for paid media and be able to work cross-group collaboratively with the content team and/or agency to outline and deliver needs.

Connaissances

Google Ads

PPC management

Cross-functional collaboration

Communication skills

AI tools familiarity

Formation

Bachelor's degree

Outils

Google Analytics

Google Tag Manager

Salesforce

Looker Studio

Tableau

Domo

Description du poste

Rithum is a remote-first commerce platform seeking a Senior Growth Marketing Manager to own B2B Google Ads and PPC strategy, driving client acquisition and ROI across online channels. You will partner with creative, product, and analytics teams, leading end-to-end campaigns with data-driven insights.

The role emphasizes AI integration, performance analytics, and collaboration with external agencies. Candidates should have 8+ years in growth marketing within SaaS or tech, and strong leadership;