Senior PPC Manager (E-commerce)

Talent Pal; United States; A distancia; USD 90.000 - 130.000; Jornada completa

Descripción de la vacante

Talent Pal seeks a Senior PPC Manager (E‑commerce) to lead paid advertising across search, social, and other digital channels. You will research keywords and audiences, build and optimize campaigns, monitor real‑time performance, and adjust bids and creatives to hit targets.

Collaborate with marketing, design and product teams on landing pages and funnels. You will mentor juniors, standardize processes, and contribute to performance marketing strategy while maintaining data‑driven decision

Formación

• Experience building and managing PPC campaigns for e‑commerce brands.
• Strong analytical and quantitative skills with ability to translate data into actionable strategies.
• Proven track record in optimizing campaigns for revenue and ROI.
• Excellent written and verbal communication; able to explain complex insights clearly.

Responsabilidades

• Plan, execute and optimize paid campaigns across search, social, and other digital channels.
• Conduct keyword and audience research to build effective campaigns.
• Build and manage campaigns; monitor performance in real time and adjust bids, budgets, and creatives.

Conocimientos

Digital Marketing

Social Media Marketing

Lead Generation

Web Analytics

PPC Campaigns

Google Ads

Shopping

Remarketing

Data Analytics

A/B Testing

Conversion Rate Optimization

Attribution Models

Communication

Educación

Bachelor’s degree in Marketing/Analytics

Herramientas

Google Analytics

Tag Manager

Shopify

Magento

WooCommerce

Descripción del empleo

Company Description

Talent Pal is a growing organization focused on connecting skilled professionals with impactful roles in digital and e-commerce businesses. The company emphasizes data-driven decision making, performance marketing excellence, and collaborative remote work. Team members are encouraged to experiment, optimize, and share best practices across markets and channels. Talent Pal values transparent communication, continuous learning, and measurable results that drive client growth.

Role Description

This full‑time remote Senior PPC Manager (E-commerce) role is responsible for planning, executing, and optimizing paid advertising campaigns across search, social, and other digital channels to drive revenue and ROI for e-commerce clients. Day-to-day tasks include conducting keyword and audience research, building and managing campaigns, monitoring performance in real time, and adjusting bids, budgets, and creatives to meet targets. The person in this role will analyze web analytics data, generate performance reports, and present insights and recommendations to internal stakeholders and clients. Responsibilities also include collaborating with marketing, design, and product teams on landing pages and funnels, testing ad variations, and implementing best practices for tracking, attribution, and conversion rate optimization. The role may involve mentoring junior team members, standardizing processes, and contributing to the overall performance marketing strategy.

Qualifications

• Candidates should possess strong Digital Marketing and Marketing skills, with a focus on performance-driven campaigns for e-commerce.
• Candidates should possess expertise in Social Media Marketing for paid campaigns across platforms such as Meta, TikTok, and other relevant networks.
• Candidates should possess Lead Generation skills, including building acquisition funnels and optimizing campaigns for customer acquisition and retention.
• Candidates should possess Web Analytics skills, including proficiency with tools like Google Analytics, Tag Manager, and reporting dashboards.
• Proven experience managing PPC campaigns at scale for e-commerce brands, including Google Ads, Shopping, and remarketing.
• Strong analytical and quantitative skills, with the ability to interpret data, identify trends, and translate findings into actionable strategies.
• Experience with A/B testing, conversion rate optimization, and attribution models.
• Excellent written and verbal communication skills, including the ability to explain complex performance insights clearly.
• Ability to work independently in a remote environment, manage multiple accounts or projects, and meet deadlines.
• Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.
• Experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and feed management tools is beneficial.
• Familiarity with privacy regulations and best practices related to tracking and advertising is a plus.