Remote PPC Strategist for High-ROI Growth

Jobgether; Stati Uniti; Remoto; USD 70.000 - 110.000; Tempo pieno

Vantaggi offerti da questo lavoro

Remote work

Competitive salary

Inclusive environment

Career growth

Professional development

Collaborative culture

Full-time role

Descrizione del lavoro

Jobgether is seeking a PPC Specialist to manage and optimize paid media campaigns across Google Ads, Microsoft Ads, and social platforms from a remote setup. You will drive traffic, leads, and conversions while coordinating with content, analytics, and web teams.

You will own campaign planning, testing, tracking, and reporting, with a focus on CRO and data-driven decisions to improve ROAS and scale performance across channels.

Competenze

• Bachelor's degree in Marketing, Business, Communications, or related field or equivalent practical experience.
• At least 3 years of hands-on experience managing PPC and paid media campaigns.
• Strong working knowledge of Google Ads, including search, display, and remarketing campaigns.
• Experience with Google Analytics, tag management systems, conversion tracking, and campaign measurement.
• Proficiency in Excel or Google Sheets, including formulas, pivot tables, and data analysis.
• Strong analytical and problem-solving skills, with the ability to interpret performance data, identify trends, and make evidence-based decisions.
• Excellent written communication and ad-copywriting skills, with an understanding of how messaging influences engagement and conversions.
• Familiarity with landing page optimization, A/B testing, and conversion rate optimization (CRO).
• Strong organizational and time-management skills, with the ability to manage multiple campaigns, prioritize competing tasks, and meet deadlines.
• Effective communication and collaboration skills to work with cross-functional teams and present insights to stakeholders.
• Curiosity and adaptability, with a commitment to continuous learning and staying current with digital advertising developments.

Mansioni

• Define campaign objectives, KPIs, audience targeting, budgets, and bidding strategies.
• Conduct keyword research, competitive analysis, and audience segmentation to identify growth opportunities.
• Build, launch, and manage paid campaigns across Google Ads, Microsoft Ads, and relevant social media platforms, including search, display, shopping, and remarketing campaigns.
• Develop compelling ad copy, organize campaign structures, and test different creative variations, extensions, audiences, and messaging to improve engagement and conversion rates.
• Track key metrics such as CTR, CPC, CPA, ROAS, impressions, and conversions; adjust bids, budgets, and targeting.
• Collaborate with content, design, and development teams to improve landing pages, forms, messaging, and user journeys; use analytics to drive CRO.
• Implement and maintain accurate conversion tracking, UTM parameters, advertising pixels, GA, and tag management for reliable measurement.
• Prepare weekly, monthly, and quarterly performance reports; analyze attribution and funnel performance; present actionable recommendations.
• Monitor spend, budget pacing, and forecast traffic, leads, conversions, and ROI using historical data and trends.
• Share performance insights across channels to align with SEO, content, and broader marketing initiatives.
• Stay informed about platform updates and test new channels, formats, tools, and automation opportunities.

Conoscenze

Campaign strategy

Keyword research

Google Ads

Microsoft Advertising

Ad testing

Analytics

CRO

Landing page optimization

UTM tagging

Conversion tracking

Budget management

Reporting

Cross-functional collaboration

Excel/Sheets

Ad-copywriting

Formazione

Bachelor's degree in Marketing, Business, Communications, or related field

Strumenti

Google Ads

Microsoft Advertising

Google Analytics

Tag Management Systems

SEMrush

Ahrefs

WordStream

Optimizely

Unbounce

Descrizione del lavoro

Jobgether is seeking a PPC Specialist to manage and optimize paid media campaigns across Google Ads, Microsoft Ads, and social platforms from a remote setup. You will drive traffic, leads, and conversions while coordinating with content, analytics, and web teams.

You will own campaign planning, testing, tracking, and reporting, with a focus on CRO and data-driven decisions to improve ROAS and scale performance across channels.