Remote Senior Performance Marketing Strategist

GoTo; Frankfort (KY); Teletrabalho; USD 77 000 - 95 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Health benefits

Generous PTO and holidays

Tuition reimbursement

Wellness program

ERGs and community programs

Resumo da oferta

GoTo in the United States is seeking a Senior Performance Marketing Manager to own the paid go-to-market strategy across paid search, paid social, and programmatic. You’ll use data‑driven insights to optimize budgets, measure funnel performance, and drive revenue forward with cross‑functional partners.

You’ll lead testing roadmaps, work with agencies, and translate complex data into clear narratives for senior leadership.

Qualificações

• 7+ years in paid media or performance marketing with two of: paid search, paid social, programmatic.
• Strong data mindset; ability to turn data into insights using GA4, SQL, BI, dashboards, and Excel.
• Experience designing experiments and applying attribution/incrementality methods for budget decisions.
• Track record of owning and allocating multi‑channel budgets against revenue or pipeline targets.
• Experience managing agency partners and holding them accountable to performance standards.
• Excellent communication and executive presence, capable of telling a clear data story.

Responsabilidades

• Own end-to-end paid go-to-market strategy across paid search, paid social, and programmatic.
• Manage and optimize the paid media budget across channels for revenue and pipeline targets.
• Lead agency partners and internal stakeholders with clear roadmaps and testing standards.
• Evaluate new channels and AI-powered discovery to decide where to invest next.
• Develop data-driven testing roadmaps across creative, audiences, and platforms.

Conhecimentos

Paid media

Data analysis

GA4

SQL

BI tools

Excel

Dashboarding

Budget management

Agency management

Executive communication

Ferramentas

GA4

SQL

BI tools

Excel

Dashboard tools

Descrição da oferta de emprego

GoTo in the United States is seeking a Senior Performance Marketing Manager to own the paid go-to-market strategy across paid search, paid social, and programmatic. You’ll use data‑driven insights to optimize budgets, measure funnel performance, and drive revenue forward with cross‑functional partners.

You’ll lead testing roadmaps, work with agencies, and translate complex data into clear narratives for senior leadership.