Remote Senior Media Planning Specialist

Zillow Group; United States; Remote; USD 94,000 - 150,000; Full time

Benefits offered by this job

Remote-friendly work arrangement

Job summary

Zillow Group is seeking a Marketing Senior Specialist in Media Planning to shape and activate data-informed paid media strategies across Brand, Buyer, and Seller campaigns. You will expand cross-channel planning and AI-enabled activation, influencing how millions engage with Zillow’s products and services.

This role emphasizes collaboration with internal teams and external vendors, managing budgets, tagging, and reporting in a fast-paced remote environment.

Qualifications

• 5+ years of experience creating and managing US consumer-facing paid media campaigns.
• Proficient in planning and activating across video, audio, display, and social channels.
• Strong analytical skills with data-informed optimization approach.
• Experience with AI-powered platforms and automation is a plus.

Responsibilities

• Translate brand and business objectives into full-funnel media plans.
• Utilize AI-driven optimization to maximize media effectiveness.
• Oversee day-to-day campaign activities and budgets.
• Coordinate tagging, QA, and creative trafficking with internal/external partners.

Skills

Paid media planning

Cross-channel planning

AI-enabled optimization

Data analysis

Campaign management

Education

Bachelor’s degree

Tools

Google Analytics

Campaign Manager

Facebook Ad Manager

iSpot

Job description

Zillow Group is seeking a Marketing Senior Specialist in Media Planning to shape and activate data-informed paid media strategies across Brand, Buyer, and Seller campaigns. You will expand cross-channel planning and AI-enabled activation, influencing how millions engage with Zillow’s products and services.

This role emphasizes collaboration with internal teams and external vendors, managing budgets, tagging, and reporting in a fast-paced remote environment.