Senior Manager, B2B Paid Marketing

ZINC Zillow, Inc.; United States; Remote; USD 125,000 - 210,000; Full time

Benefits offered by this job

Equity awards

Job summary

Zillow is reimagining how people move, and the professionals who serve them are central to that mission. You will own paid media strategy and investment for Zillow's Agent software and advertising product portfolio, reporting to the Director of Paid Media.

You will guide a budget across multiple products, drive measurement to Sales pipeline, and defend strategy to leadership. You will lead two media strategists and our media agency, partner with cross-functional teams, and help set the

Qualifications

• 8+ years of B2B marketing experience, with at least 6 years in Paid Marketing.
• 3+ years of people management experience, leading direct and indirect reports.
• Experience with CRM tools like Salesforce or HubSpot.
• Experience using AI tools such as Claude Cowork and OpenAI.
• Ability to create workflows and agentic tools.

Responsibilities

• Set the strategy and testing agenda that internal channel teams and external media agency execute against.
• Coach a small team of two media planners to clear standards and outcomes.
• Plan capacity across the portfolio to focus time on high-value initiatives and establish operating standards.
• Represent Agent Media in cross-portfolio investment decisions and quarterly reviews.
• Lead and influence the broader Paid Marketing team on AI enablement and new ways of working.

Skills

B2B marketing

Paid media

People management

CRM tools

Salesforce

HubSpot

AI tools

Data-informed decision making

ABM/Intent-based media

8+ years experience

Education

Bachelor's degree in marketing, business, economics, analytics

Master's degree is a plus

Tools

Salesforce

HubSpot

Databricks

Claude Cowork

OpenAI

Job description

About the team

The Paid Marketing team at Zillow (zMedia) is responsible for developing and executing the marketing paid strategy across channels like Video, Audio, Digital, Search, Social, and OOH/DOOH to drive the business across Zillow Group’s portfolio of brands. Our team is customer-focused, collaborative, data-informed, AI enabled, and innovative. We work with a wide range of partners across Brand Marketing, Product Marketing, Creative Services, Customer Insights, Analytics, Product, and Data Science to deliver high-performing media campaigns.

About the role

Zillow is reimagining how people move, and the professionals who serve them are central to that mission. Our Agent business builds the products real estate professionals use to win listings, deliver value to clients, and grow their businesses. You will own paid media strategy and investment for Zillow's Agent software and advertising product portfolio. Reporting to the Director of Paid Media, you will manage an eight-figure annual budget across upper-funnel and performance media, and build the measurement systems that connect that investment to the Sales pipeline to prove return. You will set the strategy, defend it to leadership, and change it as the evidence changes. You will lead two media strategists and our media agency. You will also partner with cross-functional teams, including Search/Social investment, Agent Marketing leadership and Sales. As a member of the zMedia leadership team, you will build the systems and standards that raise the bar for the entire Paid Marketing organization. You will also have the opportunity to set the AI-forward operating model for the team, guiding updated workflows and making AI foundational to planning, reporting, and optimization. You will get to Portfolio strategy and investment Own the annual media plan for the agent portfolio (6+ products/campaigns), including objectives, key performance indicators, product mix, channel mix, and flighting against real estate industry seasonality. Evaluate marginal return across products and channels, identify diminishing returns, and reallocate based on evidence. Own the budget from annual planning through in-year pacing, forecasting, and cost accountability with Finance, and build business cases for future investment. Measurement and business impact Steward the measurement foundation for Agent Media, covering attribution methodology, lifetime value and acquisition cost, marketing mix modeling (MMM) direction, and tracking integrity across channels. Work with Agent Marketing and Data Science to translate media results into Sales pipeline and revenue impact.

• Set the strategy and testing agenda that internal channel teams and our external media agency execute against, including media briefs, prioritization, and performance benchmarks.
• Coach your team of two media planners and channel execution partners to a clear standard, setting outcomes, developing strategic judgment, and holding delivery accountable.
• Plan capacity across the portfolio so your team's time lands on the highest-value initiatives, and build the operating standards they plan, measure, and report against.
• Represent Agent Media in CMO-facing cross-portfolio investment decisions and quarterly business reviews.
• Lead and influence the broader Paid Marketing (zMedia) team in cross-functional projects like AI enablement, ways of working, etc.

Work location and pay

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions. In California, Connecticut, Maryland, Massachusetts, New York, Washington state, and Washington DC the standard base pay range for this role is $131,700.00 - $210,300.00 annually. This base pay range is specific to these locations and may not be applicable to other locations. In Colorado, Hawaii, Illinois, Maine, Minnesota, Nevada, Ohio, Rhode Island, Vermont, and Virginia the standard base pay range for this role is $125,100.00 - $199,900.00 annually. The base pay range is specific to these locations and may not be applicable to other locations. In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location. Employees in this role will not be paid below the salary threshold for exempt employees in the state where they reside.

Who you are

• Minimum of 8 years of B2B marketing experience, with at least 6 years of Paid Marketing experience.
• At least 3 years of people management experience, excellent leadership skills with the confidence to lead, manage and engage team members (both direct and indirect reports, including a media agency).
• 3-5 years experience in working with CRM tools like SalesForce or HubSpot.
• Experience in tools like Claude Cowork and OpenAI.
• Work to create workflows and agentic tools.
• Experience using AI to accurately query/debug data from data lakes like DataBricks; creating dashboards and automated reporting.
• Familiarity with account-based (ABM) or intent-based media and multi-stakeholder buying cycles.
• Analytically self-sufficient. You can answer a spend-to-revenue question yourself, including querying a warehouse like Databricks, and you use AI to build durable reporting and analysis workflows rather than just to work faster.
• Clear communication in a fast-moving environment, and a willingness to stop a program as readily as scale one.
• Strong command of measurement practice, with clear points of view on multi-touch attribution, incrementality testing, and marketing mix modeling.
• Bachelor's degree in marketing, business, economics, analytics, or a related field.
• Master's degree is a plus.

Preferred skills

• Experience in real estate, proptech, marketplaces, or adjacent industries.
• Experience in marketing B2B software or subscription products using paid media.
• Agency experience.

Get to know us

At Zillow, we’re reimagining how people move—through the real estate market and through their careers. As the most-visited real estate platform in the U.S., we help people navigate buying, selling, financing and renting with greater ease and confidence. Whether you're working in tech, sales, operations, or design, you’ll be part of a company reshaping an industry and helping more people make home a reality. How we work is a key part of that transformation. Through Cloud HQ, our strategic approach to distributed work, most employees have the flexibility to work from wherever they’re most productive—enabling us to move fast, stay connected and deliver on our people promise. Zillow was named one of FORTUNE100 Best Companies to Work For® in 2026, and included on TIME’s America’s Best Companies 2026 list, reflecting our commitment to creating an innovative, inclusive, and engaging culture where employees are empowered to grow. No matter where you sit in the organization, your work will help drive innovation, support our customers, and move the industry—and your career—forward, together.

At Zillow, flexibility isn’t a perk - it’s how we work. Cloud HQ is our distributed work model, built on trust, clear systems, and the belief that you can do great work from wherever you are. It’s not about where you work. It’s about moving forward - together.

Equal opportunity and accommodation

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.

LosAngelesCounty applicants

• work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions;
• communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service;
• follow all federal, state, and local laws and Company policies.