Senior Paid Media Strategist (Remote) - AI-Driven Planning

Zillow Group; United States; Remote; USD 94,000 - 150,000; Full time

Benefits offered by this job

Remote work

Equity awards

Job summary

Zillow Group is seeking a Marketing Sr. Specialist, Media Planning, to shape intelligent, data-informed paid media strategies across Brand, Buyer, and Seller campaigns.

You’ll expand cross-channel planning, performance optimization, and AI-enabled media activation to influence how millions engage with Zillow’s products and services. In this remote role, you’ll collaborate with internal teams and external partners, manage budgets and schedules, and drive timely, on-brief campaign delivery while

Qualifications

• 5+ years of experience creating and managing US consumer-facing paid media campaigns.
• Proficient in planning and activating across all media channels (video, audio, display, social).
• Strong analytics and ability to synthesize data for optimization.

Responsibilities

• Translate brand and business objectives into full-funnel media plans.
• Leverage automation tools and AI-driven optimization to maximize media effectiveness.
• Manage day-to-day campaign activities, budgets, and timelines.
• Oversee campaign budgets, flowcharts, and media approvals.
• Develop process documents, workback schedules, and status reports.
• Coordinate digital campaign tagging, QA, and documentation.

Skills

Paid media planning

Cross-channel planning

Data-driven optimization

Analytical skills

Communication & collaboration

Project management

Education

Bachelor’s degree

Tools

Google Analytics

Campaign Manager

Facebook Ad Manager

iSpot

Job description

Zillow Group is seeking a Marketing Sr. Specialist, Media Planning, to shape intelligent, data-informed paid media strategies across Brand, Buyer, and Seller campaigns.

You’ll expand cross-channel planning, performance optimization, and AI-enabled media activation to influence how millions engage with Zillow’s products and services. In this remote role, you’ll collaborate with internal teams and external partners, manage budgets and schedules, and drive timely, on-brief campaign delivery while