Senior B2B Paid Media Lead – Agent Platform

Zillow; United States; Remote; USD 132,000 - 210,000; Full time

Benefits offered by this job

Equity awards

Job summary

Zillow's Paid Marketing team (zMedia) seeks a senior leader to own paid media strategy for the Agent software and advertising portfolio. You will manage an eight-figure budget across upper-funnel and performance media, partnering with cross-functional teams and a media agency to drive measurable sales impact.

You'll set the strategy, defend it to leadership, and adapt based on evidence, while building AI-forward processes and reporting. This is a remote role with a national footprint in the U.S.

Qualifications

• Minimum 8 years in B2B marketing, with 6+ in paid marketing.
• 3+ years people management, including directing a media agency.
• Experience with CRM tools like Salesforce or HubSpot.

Responsibilities

• Own the Agent portfolio media plan and budget end-to-end.
• Lead strategy, testing, and cross-functional collaboration.
• Build measurement framework linking media to sales pipeline.

Skills

B2B marketing

Paid media

People management

CRM tools (Salesforce)

AI workflows

ABM/intent-based media

Data analysis

Education

Bachelor's in marketing/business/economics/analytics

Master's degree (plus)

Tools

Salesforce

HubSpot

Claude Cowork

OpenAI Work

Databricks

Job description

Zillow's Paid Marketing team (zMedia) seeks a senior leader to own paid media strategy for the Agent software and advertising portfolio. You will manage an eight-figure budget across upper-funnel and performance media, partnering with cross-functional teams and a media agency to drive measurable sales impact.

You'll set the strategy, defend it to leadership, and adapt based on evidence, while building AI-forward processes and reporting. This is a remote role with a national footprint in the U.S.